Building Foodji - a unified dining experience

How Merge created an all-in-one restaurant app

Foodji's vision was a single mobile app that would handle everything related to dining out. Customers should be able to reserve tables, order meals ahead, enjoy delivery, or pick up their food - all in one place. For this, Merge created a mobile app and a B2C restaurant platform that brought these features together without making it feel complicated.

From the start, our team focused on combining good design, clean code, and a shared visual style.

Balancing customer and admin needs

On the customer side, we wanted to make it easy for anyone to order their favorite meal, find a suitable table, and discover new dining experiences. On the admin side, restaurant owners needed a tool to manage reservations, track popular dishes, and understand user behavior at a glance.

The administrative panel featured a two-column layout with sidebar navigation and clearly visualized data. Meanwhile, customers enjoyed a mobile-friendly UI to browse menus, reserve tables, and customize delivery options.

Finding the right visual balance and consistency

One of the project’s key achievements was a unified visual identity that worked across consumer-facing mobile screens and the admin panel. We needed to make sure that finding menus, reserving tables, and ordering meals was still quick and simple. To achieve this, we used plenty of white space and limited our color choices to a warm, golden-yellow accent that guided the eye.

We also picked a clean, modern font and kept the text short and clear. The onboarding screens used a dark background that made the illustrated highlights pop.

Result

The Foodji project delivered an all-in-one solution by successfully merging table reservations, meal ordering, and delivery into one seamless app.

Three months after its launch, Foodji saw a 35% increase in users upgrading to paid accounts. Monthly active users grew by 28%, and their average session length rose by 20%, showing that customers enjoyed spending more time in the app. Restaurants using Foodji also reported a significant drop in no-show reservations and a boost in average order value. The result: a better dining experience for everyone and clear, measurable growth for the client’s business.