Product UX Discovery to prepare for design the smart way
Collect product insights from every corner with Product UX Discovery
Product UX Discovery at Merge focuses on optimizing agile solution ideation and release, treating each solution as a hypothesis within the framework of Scrum. We emphasize design thinking, avoid over-asserting certainty, and align our efforts with client business objectives through rigorous testing and efficient workflows, ensuring a streamlined path to market and success.
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Why we perform UX discovery
We have discovered that investing our time and effort into the product UX discovery saves us a lot of heartache and our clients a lot of money by minimizing the number of later issues. Performing product discovery helps us collect as much information as possible about our clients and their existing products from various angles and sources. The studies of the competition and the audience add another layer of certainty to what we have to accomplish next.
Product UX Discovery Kit
Methods and guidance on how to perform a successful product UX discovery to ensure a thought-out and user-centered design.
UX audit
Stakeholder workshops
Competitor analysis
PM system
Steps in our UX discovery process:
1
Onboarding: We facilitate a seamless introduction and integration of users into our project or product development process.
2
UX research: We conduct a thorough analysis of competitors and evaluate the user experience to inform design decisions and strategies.
3
Scope prioritization: We identify and rank project requirements based on importance and impact to align with business objectives.
4
Scrum set-up: We implement the Scrum framework to organize and manage the development process in an agile and efficient manner.
Product UX discovery deliverables:
The key deliverables are a comprehensive customer journey map, detailed user flows, and a project roadmap broken down into phases. Each phase includes a prioritized features list and requirements, representing our shared vision of the project's scope and outcome.
Why choose Merge for your Product UX Discovery?
Individual UX discovery strategy
Our approach involves devising tailored UX discovery strategies that align with your unique product goals and user expectations.
Team UX expertise and proficiency
Having worked with startups with more than $100 million in funding, we bring the same quality to the UX design for startups just starting out.
100% understanding of your product
We take the time to understand your product, your field, your goals, and what you want your company to achieve.
Proactive and forward-thinking approach
Beyond just redesigning, we proactively recommend cutting-edge enhancements that can improve your product's value and business impact.
Maintaining open communication
We keep you informed about the process so you always have a clear understanding of what is going on at the given time.
Accountability and innovation approach
We're committed to your product, and suggest innovative improvements that can enhance it and contribute to your business.
Our Product UX Discovery experience
Experience speaks louder than words. Come take a look at our previous Product UX Discovery cases at Merge.
Coinledger
CoinLedger had an old application that users found hard to use. To make it better, our Merge team started a process called Product UX Discovery. We looked closely at how the app worked, how people used it, and how it looked. We made a detailed plan of changes based on what we found. This plan guided our redesign of the app, making it easier and more enjoyable for users.
View case study“The speed and the quality of work were truly noteworthy. From the initial consultation to the final delivery, their work was efficient and effective in creating a product that matched our needs.”
Caroline Ohrn,
CPO HealthTech Company
Product UX Discovery Kit
Methods and guidance on how to perform a successful product UX discovery to ensure a thought-out and user-centered design.
UX audit
Stakeholder workshops
Competitor analysis
PM system
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Charlie Karaboga, CEO & Co-Founder Block Earner
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Fariza Mohamedsha, Product Manager at Bureau
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David Kemmerer, Co-founder and CEO at CoinLedger
”The Merge Development team is very good at what they do. It’s why we’ve continued to use their services even after a year. We plan to work with them for the rest of our business’s life.”
Laura Vestal, Head of Marketing at Invisibly
”Merge Development quickly became an extension of our internal team — they were exactly what we needed as a startup.”
Caroline Ohrn, CPO at WeFight
”The speed and the quality of work were truly noteworthy. From the initial consultation to the final delivery, their work was efficient and effective in creating a product that matched our needs.”