Steering USD22B+ in mandated deals and with over a million investors in its investor community, Alta Alternative Investments stands tall as Southeast Asia's leading digital securities exchange. But their old website was trailing behind, not reflecting their industry-leading status. This case study is our story of working with Alta, making their website look great and perform even better. Read on to discover how we gave their online presence a fresh look, fixed development bugs, and improved user experience.
— Product UX Discovery
— UI/UX design
— Website design
— Website Development
— Graphic Design
Before jumping into redesigning, we meticulously analyzed Alta's previous website, pinpointing its strengths and flaws, especially focusing on UX. We closely studied their business model, evaluated how competitors presented themselves online and created a clearer and more intuitive website layout.
The new design is simple, fresh, and easy for users to move around. And with the surge in mobile users, we gave special attention to making sure the website runs smoothly on smartphones and tablets alike.
It's vital for a website to be more than just a pretty face; it should work flawlessly. With that in mind, we fixed all the technical problems Alta had. Using Webflow, we built a strong and flexible website that can grow with Alta, adapting to new requirements and helping them better connect with their clients.
Adrian Koh, Head of Growth at Alta
Through a meticulous web design process, we transformed Alta's website into a modern and user-friendly that aligns seamlessly with their brand identity. The redesign not only enhances user experience but also optimizes the website for different devices, ensuring a consistent journey for all users. Furthermore, by leveraging the Webflow platform, we tackled technical challenges and brought our design vision to life. So that the resulting website is not only aesthetically pleasing but also technically robust and scalable, setting the stage for Alta's continued growth and improved customer engagement.
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