Website redesign and modern Webflow development for Alta: a UX-centric approach
About the project
Crafting a customer-focused digital experience
Steering USD 22B+ in transactions and an average deal size of USD 10M, Alta stands tall in Southeast Asia's alternative investment horizon. But their old website was trailing behind, not reflecting their industry-leading status.
This case study is our story of working with Alta, making their website look great and perform even better. Read on to discover how we gave their online presence a fresh look, fixed development bugs, and improved user experience.
Tech stack
Webflow
Strategic redesign that transformed Alta's web presence
Before jumping into redesigning, we meticulously analyzed Alta's previous website, pinpointing its strengths and flaws, especially focusing on UX. We closely studied their business model, evaluated how competitors presented themselves online and created a clearer and more intuitive website layout.
The new design is simple, fresh, and easy for users to move around. And with the surge in mobile users, we gave special attention to making sure the website runs smoothly on smartphones and tablets alike.
Making things work better with Webflow
It's vital for a website to be more than just a pretty face; it should work flawlessly. With that in mind, we fixed all the technical problems Alta had. Using Webflow, we built a strong and flexible website that can grow with Alta, adapting to new requirements and helping them better connect with their clients.
What Merge did for Alta
Our journey began with a thorough exploration of Alta's user experience. Through an audit, we identified pain points and design opportunities, providing a roadmap for the process.
“With their expertise in design trends and technologies, we created a visually appealing and user-friendly product.”
Adrian Koh
Head of Growth at Alta
In conclusion
Through a meticulous UI/UX design process, we transformed Alta's website into a modern and user-friendly that aligns seamlessly with their brand identity. The redesign not only enhances user experience but also optimizes the website for different devices, ensuring a consistent journey for all users.
Furthermore, by leveraging the Webflow platform, we tackled technical challenges and brought our design vision to life. So that the resulting website is not only aesthetically pleasing but also technically robust and scalable, setting the stage for Alta's continued growth and improved customer engagement.
What our clients say
“The collaboration between our two teams has been great. It’s very easy to work with the Merge teammates. With Merge, we’re shipping more iteratively, working faster.”
Ryan Mick, Head of Product Design at Truemed
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience
