Website redesign and modern Webflow
development for Alta: a UX-centric approach

Website redesign and modern Webflow development for Alta: a UX-centric approach

Website redesign and modern Webflow
development for Alta: a UX-centric approach

About the project

Crafting a customer-focused digital experience

Steering USD 22B+ in transactions and an average deal size of USD 10M, Alta stands tall in Southeast Asia's alternative investment horizon. But their old website was trailing behind, not reflecting their industry-leading status.

This case study is our story of working with Alta, making their website look great and perform even better. Read on to discover how we gave their online presence a fresh look, fixed development bugs, and improved user experience.


Product UX discovery, UI/UX design, Web design, Website development, Graphic design.

Tech stack


Strategic redesign that transformed Alta's web presence

Before jumping into redesigning, we meticulously analyzed Alta's previous website, pinpointing its strengths and flaws, especially focusing on UX. We closely studied their business model, evaluated how competitors presented themselves online and created a clearer and more intuitive website layout.

The new design is simple, fresh, and easy for users to move around. And with the surge in mobile users, we gave special attention to making sure the website runs smoothly on smartphones and tablets alike.

Making things work better with Webflow

It's vital for a website to be more than just a pretty face; it should work flawlessly. With that in mind, we fixed all the technical problems Alta had. Using Webflow, we built a strong and flexible website that can grow with Alta, adapting to new requirements and helping them better connect with their clients.

Alta before

Alta before

Alta after

Alta after

What Merge did for Alta

UX Discovery and Audit

Our journey began with a thorough exploration of Alta's user experience. Through an audit, we identified pain points and design opportunities, providing a roadmap for the process.

Information Architecture

Restructuring the information architecture, we simplified user flows for seamless navigation. This streamlined journey from landing to conversion, improving engagement.

UI design

In our approach, we highlighted Alta's offerings through modern visuals, ensuring that complex concepts were presented with clarity. By blending modern aesthetics with intuitive interactions, we aimed to create an inclusive digital environment that resonates with every visitor.

Webflow development

Addressing technical glitches, we selected Webflow as our development platform for its flexibility. This choice ensured a robust foundation for our visually appealing website.

Strategic integration

Integrating business objectives, our development aligned with Alta's goals. Strategic elements, optimized structure, and collaborative communication drove engagement and future growth.

What our clients say

“With their expertise in design trends and technologies, we created a visually appealing and user-friendly product.”

What our clients say

Adrian Koh, Head of Growth at Alta

In conclusion

Through a meticulous UI/UX design process, we transformed Alta's website into a modern and user-friendly that aligns seamlessly with their brand identity. The redesign not only enhances user experience but also optimizes the website for different devices, ensuring a consistent journey for all users.

Furthermore, by leveraging the Webflow platform, we tackled technical challenges and brought our design vision to life. So that the resulting website is not only aesthetically pleasing but also technically robust and scalable, setting the stage for Alta's continued growth and improved customer engagement.

Meet the team


Elizabet Hyliuk — Head of Design Anastasiia Gunko — Project Lead Designer Yulia Debretseni — Web Designer Khrystyna Mytsak — Graphic Designer


Oleksandr Ratushnyi — Development Lead Kyrylo Terentiev — Delivery Manager Max Kunytskyi, Oleh Chynchyk, Yana Pidhaevska — Webflow Developers Dariia Kirdohlo — QA Engineer

Need assistance with product design or development?

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