Website redesign and Webflow development
About the project
About Alta
Alta is a Southeast Asia’s largest digital marketplace for alternative investments.
Challenge
Alta needed a website that matched their industry stature. Despite facilitating over $22B in transactions with an average deal size of $10M, their old website didn’t reflect their position. Our goal was to revamp their online presence, enhance the design, fix development issues, and improve the user experience to better serve their clients.
What Merge delivered
1) We redesigned Alta’s website to enhance its visuals and user experience. 2) Our team handled Webflow development, fixing bugs and improving site performance.
Tech stack
Webflow
alta.exchange
Strategic redesign
We analyzed Alta's previous website, pinpointing its strengths and flaws, especially focusing on UX. We studied their business model, evaluated how competitors presented themselves online and created a clearer and more intuitive website layout.
The new design is simple, fresh, and easy for users to move around. And with the surge in mobile users, we gave special attention to making sure the website runs smoothly on smartphones and tablets alike.
Webflow development
We fixed all the technical problems Alta had. Using Webflow, we built a strong and flexible website that can grow with Alta, adapting to new requirements and helping them better connect with their clients.
Work process
We began with a thorough exploration of Alta's user experience. Through an audit, we identified pain points and design opportunities, providing a roadmap for the process.
“With their expertise in design trends and technologies, we created a visually appealing and user-friendly product.”
Adrian Koh, Head of Growth at Alta
Results of collaboration
The website redesign led to a more engaging experience, keeping visitors on the site longer and decreasing the bounce rate.
In conclusion
We helped Alta develop a scalable, user-friendly website that perfectly reflects their brand identity. Through a detailed UI/UX design process, we enhanced the user experience and ensured the site performs seamlessly across devices, providing a consistent experience for every visitor. This improvement led to a significant decrease in bounce rates and an increase in sign-ups.
A big thank you to the Alta team for their collaboration and valuable input throughout the process.
What our clients say
“The collaboration between our two teams has been great. It’s very easy to work with the Merge teammates. With Merge, we’re shipping more iteratively, working faster.”
Ryan Mick, Head of Product Design at Truemed
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience
