Crafting an intuitive crypto payment platform for RelayPay

A payment gateway that bridges the gap between traditional finance and digital currencies

Developing intuitive platform for easy crypto payments

RelayPay, a forward-thinking Australian payment system, envisioned a groundbreaking approach to cryptocurrency interaction. Their objective: to develop an intuitive platform for easy crypto payments, bill settlements, and fund transfers.

Challenges included simplifying the complex crypto process and convincing merchants to embrace cryptocurrency payments.

Services

— UI/UX design

— Web design

— Front-end development

— Website Development

— Graphic Design

— Animations

Tech Stack

— Webflow

— Next.js

— Typescript

How we helped RelayPay

Merge guided RelayPay in crafting an innovative platform, providing expertise in user-centric design and multi-platform consistency. Our efforts empowered RelayPay to achieve their goals of simplifying crypto transactions and gaining merchant adoption.

Here's what it looked like before and after:

After the revamp, RelayPay's website transformed into a sleek, user-friendly site with an intuitive navigation, and a visually appealing layout, effectively showcasing the product's features and enhancing the brand's online image.

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Addressing RelayPay's challenges and shared business objectives

RelayPay faced challenges in user experience and merchant acceptance. They sought a seamless onboarding process and a user-friendly interface to boost adoption. Our design struck a balance, simplifying the crypto process and educating users. Through collaboration, we successfully addressed these challenges and met their business objectives.

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Walking through the process:

Our approach involved a meticulous design process to tackle complexity and encourage merchant acceptance.

  • Conducted comprehensive market research to understand user perspectives.
  • Collaborated closely with RelayPay to define user personas and goals.
  • Streamlined the UI to enhance user experience, focusing on simplicity and functionality.
  • Implemented educational features to familiarize users with cryptocurrency.
  • Ensured a consistent and engaging interface across web and mobile platforms.

Delivering measurable value:

Increased user engagement

Getting a substantial boost in user interaction and involvement, resulting in a more immersive and satisfying user experience.

Boosted merchant adoption

Achieving higher user retention rates within a digital platform leads to a greater frequency of transactions.

Enhanced customer satisfaction

The improved design and performance led to users' praising the platform's intuitive design and educational features.

In conclusion:

The RelayPay project was a testament to our ability to balance aesthetics, functionality, and security in crafting a solution that met complex goals. The collaboration resulted in a platform that simplifies cryptocurrency transactions and addresses user trust and merchant adoption concerns.

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