Effortless tax calculation: simplifying crypto taxes with intuitive software design
About the project
Tax calculation software
CoinLedger is a top cryptocurrency tax calculation software that wanted to address two main challenges: enhancing the product's visual appeal and improving the user experience. They aimed to become the industry's leading solution and did it by leveraging Merge's software design expertise.
Read on to learn more about how Merge collaborated with CoinLedger to create an intuitive and visually appealing solution.
Services
Product UX discovery, UI/UX design, Web design, Website development, Motion design.
Tech stack
Webflow.
Transforming user experience with intuitive software design
CoinLedger operated with an outdated application, prompting user concerns about its usability and necessitating a substantial UX overhaul. To initiate the redesign, our team conducted a thorough analysis of its functionalities, user flows, and visual elements.
We compiled a detailed document outlining potential improvements, which served as the basis for our subsequent UX redesign.
Enhancing tax calculations functionality
CoinLedger aimed to simplify tax calculations for cryptocurrency users. Our collaboration focused on enhancing text reporting functionality by streamlining the report generation process, improving information display, and ensuring accuracy. It became the go-to solution for cryptocurrency users seeking an efficient tool to manage taxes.
What exactly Merge did
Walking through the work process
Here's a comprehensive breakdown of the collaboration, highlighting the transformative steps we undertook to enhance their product:
First, we carefully examined the main user flow to identify areas that needed improvement in terms of clarity and ease of use.
Collaborating closely with CoinLedger's team, we designed and refined over 400 mockups to create an aesthetically pleasing and user-friendly interface.
Our focus then was on developing a website that not only showcased CoinLedger's NFT taxation services but also used bold illustrations to make the tax calculation process accessible to users.
Finally, we maintained open lines of communication throughout the process, ensuring a seamless collaboration that exceeded expectations.
“The Merge Development team is very good at what they do. It’s why we’ve continued to use their services even after a year.”
David Kemmerer, Co-Founder and CEO at CoinLedger
The value in numbers
How CoinLedger solved their challenge through partnership with Merge
Merge's design and development expertise played a crucial role in helping CoinLedger achieve its goals. We successfully transformed their product into an intuitive and visually appealing solution by combining our understanding of user experience with CoinLedger's existing software foundation.
The outcome was an improved user journey, enhanced aesthetics, and a more competitive offering in the market.
28% Support Ticket Decrease
With optimized design and improved user experience, CoinLedger underwent a significant decrease of 28% in support tickets.
2x Conversion Rate Increase
Merge's expertise in creating a compelling user experience resulted in a remarkable twofold increase in CoinLedger's conversion rate.
4.8 TrustPilot Rating
CoinLedger's enhanced product, developed in collaboration with Merge, received an outstanding rating of 4.8 on TrustPilot.
Before
After
In conclusion
Final words
The partnership between Merge and CoinLedger showcases the power of expertise and innovation in transforming software solutions.
By aligning our design and development skills with CoinLedger's vision, we created a seamless and visually captivating product and website that not only met but exceeded user expectations. With improved user experience, enhanced aesthetics, and measurable success, CoinLedger is now positioned as the leading tax calculation software in the cryptocurrency industry.
Meet the Merge team
Design
Elizabet Hyliuk — Head of Design Anastasiia Gunko — Project Lead Designer Nataliia Duma, Oksana Kosandiak, Oleksii Repkin, Yuliia Debretseni, Kate Hordiienko — UI/UX Designers Khrystyna Mytsak, Iryna Bocharova — Motion Designers Oleksandr Bublyk, Olena Matienko, Veronika Dziubenko — Graphic Designers
Development
Kyrylo Terentiev — Delivery Manager Vlad Lypystii, Oleh Chynchyk — Webflow Developers
