In the age of constant digital interaction, personal data has become a valuable commodity. Invisibly wanted a platform that flips the script on data ownership and gives individuals the power to control, understand, and monetize their personal information.
Our collaboration was meant to create a start for a comprehensive ecosystem that would transform how people interact with their digital footprint and offer both B2C and B2B solutions that prioritize user empowerment and transparency.
We conducted an in-depth analysis of user behaviors, pain points, and expectations across different audience segments to ensure a nuanced understanding of both B2C and B2B user needs.
The core challenge was to create an intuitive platform that could appeal to both individual users and brands while maintaining a compelling value proposition.
Invisibly needed to demonstrate that personal data could be a collaborative asset rather than a one-sided extraction mechanism. That’s why we chose a design approach that was heavily focused on transparency, user control, and tangible benefits.
The technical complexity of building a multi-platform data management ecosystem required us to develop responsive interfaces that adapted seamlessly across web, mobile, and browser extension environments. The Chrome extension, in particular, represented a strategic approach to providing instant, frictionless data control.
Our design team meticulously created a visual language with colors ranging from deep blues to energetic oranges to represent the platform's dynamic and empowering nature.
Invisibly successfully launched a platform that fundamentally reimagines personal data interactions. Key achievements include:
The platform now enables users to actively manage their digital identity and transform data from a passive commodity into an interactive, valuable asset. Brands gain authentic, consensual insights, while individuals receive tangible benefits from their personal information.
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience