Invisibly. On a quest to transform personal data ownership and monetization

Giving power to users in the digital data economy

In the age of constant digital interaction, personal data has become a valuable commodity. Invisibly wanted a platform that flips the script on data ownership and gives individuals the power to control, understand, and monetize their personal information.

Our collaboration was meant to create a start for a comprehensive ecosystem that would transform how people interact with their digital footprint and offer both B2C and B2B solutions that prioritize user empowerment and transparency.

The challenge of democratizing data

The core challenge was to create an intuitive platform that could appeal to both individual users and brands while maintaining a compelling value proposition.

Invisibly needed to demonstrate that personal data could be a collaborative asset rather than a one-sided extraction mechanism. That’s why we chose a design approach that was heavily focused on transparency, user control, and tangible benefits.

Technical side meets user experience

The technical complexity of building a multi-platform data management ecosystem required us to develop responsive interfaces that adapted seamlessly across web, mobile, and browser extension environments. The Chrome extension, in particular, represented a strategic approach to providing instant, frictionless data control.

Our design team meticulously created a visual language with colors ranging from deep blues to energetic oranges to represent the platform's dynamic and empowering nature.

Result

Invisibly successfully launched a platform that fundamentally reimagines personal data interactions. Key achievements include:

• A fully responsive, user-centric design across web and mobile platforms;
• Intuitive B2B and B2C dashboards with clear, actionable insights;
• A comprehensive design system that provides brand consistency;
• Improved user engagement through gamified onboarding experiences.

The platform now enables users to actively manage their digital identity and transform data from a passive commodity into an interactive, valuable asset. Brands gain authentic, consensual insights, while individuals receive tangible benefits from their personal information.