Designing B2C and B2B solution in the digital data economy

About Invisibly

Invisibly is a data control platform.

Challenge

Invisibly wanted to create a platform that gives individuals control over their personal data, allowing them to understand and monetize it. Our task was to help build the foundation for a comprehensive ecosystem that would transform how people interact with their digital footprint. We focused on developing both B2C and B2B solutions that prioritize user empowerment, transparency, and control over their information.

What Merge delivered

1) We designed the product MVP, focusing on core features and user experience. 2) Our team did UX/UI design for both the web and mobile platforms. 3) We designed B2B and B2C dashboards to meet the needs of different user types. 4) We created a design system with design components, typography, and color palette. 5) We did marketing design assets.

Technical side

The technical complexity of building a multi-platform data management ecosystem required us to develop responsive interfaces that adapted seamlessly across web, mobile, and browser extension environments. The Chrome extension, in particular, represented a strategic approach to providing instant, frictionless data control.

We helped Invisibly successfully launch a platform that fundamentally reimagines personal data interactions. The project resulted in a fully responsive, user-centric design across both web and mobile platforms, as well as intuitive B2B and B2C dashboards that provide clear, actionable insights.

A special thanks to the Invisibly team for their collaboration and trust throughout the project.