Kristina Slavtich is Lead Creative Designer at Merge Rocks. Her work sits where brand expression meets web experience, with a practical interest in the AI tools designers use to generate, edit, and assess visual material.
In a Merge Rocks article on AI design tools, Kristina shares first-hand observations on Figma AI, image generation, and image editing. She considers these tools in the context of real creative tasks and the design judgement needed to assess their output.
Her areas of focus include web and creative design, brand visuals, and the practical use of AI-assisted tools. Her perspective is relevant to teams considering how a brand should appear across a website and where AI can assist exploration or production without replacing the underlying creative decision. It connects new tools with the everyday work of shaping images, brand cues, and web presentation. The value lies in knowing where a tool saves effort and where human direction still carries the idea.
