Transforming Edtech management through seamless digital solutions

Transforming Edtech management through seamless digital solutions

Transforming Edtech management through seamless digital solutions

About the project

LiveSchool - Edtech management app

LiveSchool, a cutting-edge school culture and behavior management product, aimed to elevate their digital presence and stand out from competitors by providing an exceptional website experience for their users.

This case study unveils the collaborative journey between Merge and LiveSchool, showcasing the transformative website redesign and development.


Product UX discovery, UI/UX design, Website design, Website development, Motion design.

Tech stack


Enhancing online presence and user engagement

Live School sought to engage and captivate educators and schools, enticing them to explore the platform's extensive features and experience its numerous benefits. The website redesign was strategically designed to effectively communicate Live School's unique value proposition, showcasing its innovative features and ensuring a seamless user experience.

By doing so, Live School aimed to not only attract new users but also expand its customer base, solidifying its position as a leading choice in the Edtech industry.

Standing out in the Edtech industry

Through the website redesign, Live School aimed to differentiate itself from competitors by offering a visually captivating and user-friendly platform. The ultimate objective was to establish Live School as a trusted partner for schools seeking a comprehensive solution for behavior management, while also positioning the company as an innovator in the Edtech space.

The work process

What exactly Merge did

We embarked on an exciting journey with LiveSchool, bringing together our expertise in research, design, and development to create an exceptional website experience.

UX discovery

Through extensive research, we gained valuable insights into LiveSchool's target audience, industry trends, and competitors, shaping our approach accordingly.

Visual concept and high-fidelity mockups

We crafted captivating visual concepts and high-fidelity mockups that aligned with their brand and goals, providing a visual blueprint for the website's design.

Responsive design

Prioritizing a seamless experience across devices, we ensured LiveSchool's website adapted flawlessly to various screen sizes, guaranteeing an optimal user experience on all devices.

Motion and animations

From subtle hover effects to captivating transitions, these dynamic elements brought the website to life, creating delightful and memorable interactions.

Webflow development

Leveraging our Webflow development expertise, we transformed the designs into a scalable, responsive, and robust website.

The website redesign experience

A website redesign is a strategic investment that drives business success in the digital age. By enhancing user experience, aligning with brand values, and optimizing for search engines, companies can elevate their online presence, attract more customers, and boost conversions.

“A website redesign can be a game-changer, unlocking growth opportunities, and leaving an unforgettable impression on customers.”

Pavel Tseluyko, CEO and Founder at Merge

In conclusion

Final words

Merge's partnership with Live School exemplifies the transformative impact of expertise, innovation, and competitor research in revolutionizing the Edtech experience. Through thorough competitor analysis and strategic design choices, we are successfully assisting Live School in setting its product apart from the competition.

The website redesign, featuring a distinctive visual identity, improved user experience, and innovative features, established Live School as a premier option in the Edtech industry. Our collaborative process, encompassing discovery, meticulous design, and seamless development, is propelling Live School to excel and shine in a highly competitive market.

Meet the Merge team


Elizabet Hyliuk — Head of Design Anastasiia Gunko — Project Lead Designer Marina Artemenko — Web Designer


Kyrylo Terentiev — Delivery Manager Oleh Chynchyk, Yana Pidhaevska — Webflow Developers Kateryna Musiienko — QA Engineer

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