Immersive UI/UX and Webflow development for Mural XR

About Mural

Mural is a visual collaboration platform that gives teams an AI-powered, interactive space to work.

Challenge

The client had secured a budget for innovation and approached us to transform their 2D visual collaboration platform into an immersive 3D environment. The challenge was to create a VR experience for the global teamwork feature, and our goal was to create the UI/UX design for it.

What Merge delivered

We have delivered a full-scale UX/UI design for a VR/XR app. Meanwhile, our team has created new storyboarding methodologies specifically for XR and Unity development. We have also designed and developed a website from scratch using Webflow to showcase projects and collect beta sign-ups. Lastly, we have created a workshop using six of Luma Institute's human-centered design frameworks.

Tech stack

Unity, Webflow.

XR/VR

The VR UI was groundbreaking because our team was creating a completely new type of 2D interface within a 3D virtual space. We designed interfaces that users could easily access and interact with, such as personal menus and shared spaces. Our designers had to carefully consider user distance, readability, accessibility, and usability in this spatial context, a process not typically required in traditional UI design.

Other collaborations

For other products, the challenge was to design structured workflows that integrated gamification and AI. Another one was a collaboration product that organized meetings into a set process. Initially, it started as something similar to a “Zoom” meeting but evolved into a more interactive experience with gamification elements and a clear workflow structure.

Development handoff

Since the application was built in Unity (a game engine rather than a typical web framework), we prepared highly detailed, Unity-specific design documentation. This documentation included specifications on concepts like Prefabs, and dynamic UI states for a smooth handoff to the developers.

Outcome

Merge have helped in all the experimentations that Mural had set out to achieve. We have delivered product design for XR/VR and the design and Webflow development for an informational and conversion-oriented website. We have also helped create a new storyboarding methodology and assisted in enhancing collaborative experiences in VR. Despite the innovative strides made, Mural XR was put on hold due to shifts in strategy and funding changes.

Special thanks to Mural for everything, and hopefully we can partner up again in the future.