Oleria provides adaptive security solutions to help organizations manage access and protect against identity-based threats. Copilot is their AI-powered identity security assistant, designed to help security teams gain immediate, actionable insights, reduce risk, and accelerate access decisions.
Visit OleriaOleria wanted to introduce a new AI-powered assistant, Oleria Copilot, into their existing Trustfusion platform. The goal was to create a distinct brand identity for this new feature. Merge was tasked with developing the brand, visual identity, and user interface for the chatbot without a mismatch with the existing brand look.
Merge delivered a full brand identity for Oleria Copilot, starting with brand discovery and research into current AI trends. This work led to the final concept, which included a new hero color, a custom gradient, and a polished logo animation. We also provided user interface concepts detailing how the chatbot would appear and behave within the Oleria platform.
Figma, Illustrator, Lottie.
We began by researching the AI market and reviewing current AI branding trends in security software. We made a presentation to align on the overall direction and work out clear benchmarks for originality to avoid visual cliches.
A key challenge was making the Oleria Copilot feel both special and completely integrated. As a new AI feature, it needed to be noticeable. However, since it’s embedded within the larger Oleria platform, it couldn't feel out of place.
We achieved this balance by creating a unique brand identity, a new hero color, and a custom gradient. They were distinct yet complementary.
The logo for Oleria Copilot features a subtle animation of a butterfly wing. Our task was to make this animation look and feel natural without creating a heavy asset. To keep it lightweight and compatible with the product environment, we focused on a 2D animation.
To make it perfect, our team invested around 40 hours into refining the motion, timing, and easing to capture the organic movement of a wing.
Our collaboration with Oleria on the Copilot project resulted in a well-integrated brand identity for their new AI feature. By acting as an extension of their in-house team, we were able to conduct thorough research and deliver a branding solution that included a new logo, color palette, and animation.
Special thanks to Oleria for the close partnership and for trusting our team with this important feature.
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