Landing page design and Shopify development for a healthtech MVP

About Test Ettir

Test Ettir is a startup offering at-home health tests for the Turkish market to make diagnostics more accessible.

Challenge

The client came to Merge with an idea for quick and easy-to-use health tests. They needed to validate the concept with potential investors. Our task was to design and build a professional landing page to support their pitch. The project had to be completed quickly and on a budget, starting without any existing brand assets, content, or product visuals.

What Merge delivered

We started with a Shopify landing page that we developed from a carefully chosen theme, where we added website content and copy. Our team proceeded with a UX/UI design and brand identity, including a logo and color scheme, product packaging, and branding mockups. We also delivered a pitch deck for investor meetings.

Tech stack

Figma, Shopify.

From raw idea to being fully investor-ready

In this project, we had tight deadlines to deliver a full landing page, and we met them all. Since our team started with basically a raw idea and no content, we chose a Shopify theme with ready-made sections to avoid custom code. Our designers then created the page layout by placing the new elements on top of the theme's available sections. The launched site quickly gave Test Ettir a more concrete platform for investor pitches and early user feedback.

Proactive product design and visuals

The client needed a convincing website, but they had no physical product to display. A simple landing page, however, would feel empty. To solve this, our designers took the initiative to create the product’s identity from scratch. Our team developed names for the test kits, designed unique packaging for each, and created realistic mockups. When we presented these visuals, the client was very pleased and decided to build their brand identity around these designs.

Outcome

The client received a complete package: a brand identity, a functional website on Shopify, and all the necessary content and visuals. This was all achieved without a physical product or initial content. The final website successfully launched and now operates in the Turkish market.

The client was satisfied with the outcome and returned to us for help in developing marketing materials, including a pitch deck for their investor meetings.

Final words

A special thanks to the Test Ettir team for trusting us with your vision and giving us the creative freedom to help build your brand.