User Research for a Multi-Asset Trading Platform: High-Risk Investment Behavior
About the project
A trading platform operating in high-risk investments teamed up with us for in-depth user research to better understand their specific users' needs and improve their product.
Through a blend of in-depth interviews and targeted surveys, we delved into understanding user behaviors and preferences of high-risk investors, empowering client to tailor their services more effectively.
Services
UX audit, UX research, User testing, User interviews.
The challenge of uncovering high-risk investment minds
Navigating the client's niche audience, deeply embedded in high-risk investments, presented a challenge owing to their elusive nature. However, we adeptly secured sufficient participants, conducting six in-depth face-to-face interviews and compiling detailed questionnaire responses from four individuals.
Strategic feature ideation
By leveraging user-centric insights obtained through extensive research, we meticulously crafted a selection of 20 diverse feature ideas. Each idea was custom-tailored to directly address the specific pain points identified among our user base.
Moreover, our approach included the strategic integration of gamification elements within the app's onboarding process, aiming not only to streamline user experiences but also to significantly enhance engagement levels.
The work process
User research
We conducted in-depth interviews and collected detailed questionnaires, integrating user testing to evaluate prototypes and gather feedback on key flows.
Features ideation
Then we brainstormed product features based on research insights, alongside a comprehensive audit of their prototype to identify improvement areas.
Presentation of research results
As a result, we compiled and presented detailed outcomes, encompassing user feedback and a set of 20 proposed feature ideas.
In conclusion
Through 450 hours invested in user-centric research and design improvements, client confirmed and expanded their understanding of user needs. The insights gathered have empowered them to consider impactful refinements, enrich their target audience profiles, and position their offerings more effectively in the market.
Meet the team
Design
Anastasiia Gunko — Project Lead Designer Valeriia Voronkova — Product Designer
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience
