We conducted in-depth interviews and collected detailed questionnaires, integrating user testing to evaluate prototypes and gather feedback on key flows.
/
User research for trading platform
User research for a multi-asset trading platform
Copy URL
Copied!
Challenge
A high-risk trading platform partnered with us to better understand their users and improve their product. We conducted interviews and surveys to learn about investor behaviors and preferences, helping the client tailor their services more effectively.
Services
UX audit, UX research, User testing, User interviews.
Understanding high-risk investors
It was challenging to reach the client's niche audience of high-risk investors, but we successfully found enough participants. We conducted six in-depth interviews and collected detailed survey responses from four people.
Strategic feature ideation
By leveraging user-centric insights obtained through extensive research, we meticulously crafted a selection of 20 diverse feature ideas. Each idea was custom-tailored to directly address the specific pain points identified among our user base.
Moreover, our approach included the strategic integration of gamification elements within the app's onboarding process, aiming not only to streamline user experiences but also to significantly enhance engagement levels.
Work process
Then we brainstormed product features based on research insights, alongside a comprehensive audit of their prototype to identify improvement areas.
As a result, we compiled and presented detailed outcomes, encompassing user feedback and a set of 20 proposed feature ideas.
Through 450 hours invested in user-centric research and design improvements, client confirmed and expanded their understanding of user needs. The insights gathered have empowered them to consider impactful refinements, enrich their target audience profiles, and position their offerings more effectively in the market.
&