Enhancing the conversion rates of a website in healthtech through design
About WeFight
Wefight is a start-up dedicated to empowering patients with chronic diseases.
Challenge
WeFight wanted to enhance user engagement and drive more conversions from their website to their app. They faced challenges with high bounce rates and ineffective calls-to-action (CTAs), which were limiting their website's ability to convert visitors into app users.
What Merge delivered
1) We did a design for a new website. 2) Our team designed an engaging quiz to capture user interest and drive interactions.
Innovative design solution: Quiz for conversion
An innovative design solution emerged in the form of a disease-related quiz integrated into the articles. This interactive feature acted as a compelling lead magnet, seamlessly guiding visitors through the sales and marketing funnel. Multiple quiz options were tailored to different user segments, enhancing engagement and conversion rates.
What exactly Merge did
We engaged with key stakeholders at WeFight, understanding their needs and challenges, setting the stage for our design approach.
“The speed and the quality of work were truly noteworthy. From the initial consultation to the final delivery, their work was efficient and effective in creating a product that matched our needs.Everything was done on time and very well project managed.”
Caroline Ohrn, CPO at WeFight
In conclusion
We helped WeFight enhance user engagement and drive more conversions from their website to their app. By addressing challenges such as high bounce rates and ineffective CTAs, we successfully redesigned their website to prioritize interactivity and improved user experience. This redesign not only elevated conversion rates but also boosted their online visibility, aligning with WeFight’s vision of creating a seamless transition for users from web to app.
A special thanks to the WeFight team for their collaboration and trust throughout the project.
What our clients say
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience
