Enhancing the conversion rates of a website in healthtech through design
WeFight is a healthtech company that has developed a virtual companion supporting people in their healthcare journey
Design that aligns with business’s objectives
WeFight sought to enhance user engagement and drive conversions from their website to their app. Recognizing the challenges posed by high bounce rates and not effective calls-to-action (CTAs) on their website, they approached us for a solution.
Recognizing the potential, we proposed a partial redesign strategy, optimizing some of the web pages and enhancing user understanding, transforming their website into an effective client conversion tool.
Total funding
13.8$M
Series A that raised a total funding of $13.8M over 2 rounds.
Services
— Product UX Discovery
— Website refresh
— Web design
— Metrics improvement
Innovative design solution: Quiz for conversion
An innovative design solution emerged in the form of a disease-related quiz integrated into the articles. This interactive feature acted as a compelling lead magnet, seamlessly guiding visitors through the sales and marketing funnel. Multiple quiz options were tailored to different user segments, enhancing engagement and conversion rates.
Walking through the design process:
We adapt our design process to each client, avoiding a one-size-fits-all approach. We dig into what the client wants and needs, creating a streamlined plan just for them. This is our design process for WeFight:
- Stakeholder interview: We engaged with key stakeholders at WeFight, understanding their needs and challenges, setting the stage for our design approach.
- Research: We investigated user behavior and best practices to optimize for conversions and enhance trust in user applications.
- Design of articles: We redesigned articles for improved layout, navigation, and engaging content, staying true to WeFight's mission.
- Quiz design: We integrated interactive quizzes seamlessly into the platform to engage users and generate leads effectively.
- Mockups: Through iterative mockups and prototypes, we refined the design, elevating the user experience and driving conversions.
“Even though we had high expectations, the final designs exceeded them. We cannot share business results at this stage but we are confident this work will have a positive impact on our users and business.”
Caroline Ohrn, CPO at WeFight
In conclusion:
Merge's collaboration with WeFight successfully achieved key objectives: heightened conversions and enhanced online visibility. Through a strategic website redesign, we not only increased conversion rates but also prioritized an interactive user experience, in line with WeFight's vision. Our dedication to innovative, user-centric design stands as a testament to empowering clients, fostering digital success, and forging stronger connections with their audience.
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Caroline Ohrn, CPO at WeFight
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