Enhancing the conversion rates of a
website in healthtech through design

Design that aligns with business’s objectives

WeFight sought to enhance user engagement and drive conversions from their website to their app. Recognizing the challenges posed by high bounce rates and not effective calls-to-action (CTAs) on their website, they approached us for a solution.

Recognizing the potential, we proposed a partial redesign strategy, optimizing some of the web pages and enhancing user understanding, transforming their website into an effective client conversion tool.

Services

Product UX discovery, Website redesign, Web design, Metrics improvement.

Innovative design solution: Quiz for conversion

An innovative design solution emerged in the form of a disease-related quiz integrated into the articles. This interactive feature acted as a compelling lead magnet, seamlessly guiding visitors through the sales and marketing funnel. Multiple quiz options were tailored to different user segments, enhancing engagement and conversion rates.

We adapt our design process to each client, avoiding a one-size-fits-all approach. We dig into what the client wants and needs, creating a streamlined plan just for them. This is our approch to design for WeFight:

Stakeholder interview

We engaged with key stakeholders at WeFight, understanding their needs and challenges, setting the stage for our design approach.

Research

We investigated user behavior and best practices to optimize for conversions and enhance trust in user applications.

Design of articles

We redesigned articles for improved layout, navigation, and engaging content, staying true to WeFight's mission.

Quiz design

We integrated interactive quizzes seamlessly into the platform to engage users and generate leads effectively.

Mockups

Through iterative mockups and prototypes, we refined the design, elevating the user experience and driving conversions.

Final words

Merge's collaboration with WeFight successfully achieved key objectives: heightened conversions and enhanced online visibility. Through a strategic website redesign, we not only increased conversion rates but also prioritized an interactive user experience, in line with WeFight's vision.

Our dedication to innovative, user-centric design stands as a testament to empowering clients, fostering digital success, and forging stronger connections with their audience.