Enhancing the conversion rates of a website in healthtech through design
Design that aligns with business’s objectives
WeFight sought to enhance user engagement and drive conversions from their website to their app. Recognizing the challenges posed by high bounce rates and not effective calls-to-action (CTAs) on their website, they approached us for a solution.
Recognizing the potential, we proposed a partial redesign strategy, optimizing some of the web pages and enhancing user understanding, transforming their website into an effective client conversion tool.
Innovative design solution: Quiz for conversion
An innovative design solution emerged in the form of a disease-related quiz integrated into the articles. This interactive feature acted as a compelling lead magnet, seamlessly guiding visitors through the sales and marketing funnel. Multiple quiz options were tailored to different user segments, enhancing engagement and conversion rates.
What exactly Merge did
We engaged with key stakeholders at WeFight, understanding their needs and challenges, setting the stage for our design approach.
“The speed and the quality of work were truly noteworthy. From the initial consultation to the final delivery, their work was efficient and effective in creating a product that matched our needs.Everything was done on time and very well project managed.”
Caroline Ohrn
CPO at WeFight
In conclusion
Final words
Merge's collaboration with WeFight successfully achieved key objectives: heightened conversions and enhanced online visibility. Through a strategic website redesign, we not only increased conversion rates but also prioritized an interactive user experience, in line with WeFight's vision.
Our dedication to innovative, user-centric design stands as a testament to empowering clients, fostering digital success, and forging stronger connections with their audience.
What our clients say
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience
