Enhancing the conversion rates of a
website in healthtech through design

Enhancing the conversion rates of a
website in healthtech through design

Design that aligns with business’s objectives

WeFight sought to enhance user engagement and drive conversions from their website to their app. Recognizing the challenges posed by high bounce rates and not effective calls-to-action (CTAs) on their website, they approached us for a solution.

Recognizing the potential, we proposed a partial redesign strategy, optimizing some of the web pages and enhancing user understanding, transforming their website into an effective client conversion tool.

Innovative design solution: Quiz for conversion

An innovative design solution emerged in the form of a disease-related quiz integrated into the articles. This interactive feature acted as a compelling lead magnet, seamlessly guiding visitors through the sales and marketing funnel. Multiple quiz options were tailored to different user segments, enhancing engagement and conversion rates.

What exactly Merge did

We engaged with key stakeholders at WeFight, understanding their needs and challenges, setting the stage for our design approach.

In conclusion

Final words

Merge's collaboration with WeFight successfully achieved key objectives: heightened conversions and enhanced online visibility. Through a strategic website redesign, we not only increased conversion rates but also prioritized an interactive user experience, in line with WeFight's vision.

Our dedication to innovative, user-centric design stands as a testament to empowering clients, fostering digital success, and forging stronger connections with their audience.

What our clients say

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“Working with them was awesome. It's the best experience I've had working with a design agency. We were incredibly impressed by the final product!

Anna Murphy, Director of Marketing at LiveSchool

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Deep technical expertise, expertise in working with AI, excellent product management, and a balance of quality and speed were what impressed us about Merge.“

Val Wikstrem, CEO at Waffly

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“The speed and the quality of work were truly noteworthy. From the initial consultation to the final delivery, their work was efficient and effective in creating a product that matched our needs.

Caroline Ohrn, CPO at WeFight

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Design for SaaS & Fintech

Why choose Merge for your product design:

Building world-class product interfaces

Partnership & collaboration culture

Your conversions & growth is our main focus

Reliable delivery built on experience