WeFight sought to enhance user engagement and drive conversions from their website to their app. Recognizing the challenges posed by high bounce rates and not effective calls-to-action (CTAs) on their website, they approached us for a solution.
Recognizing the potential, we proposed a partial redesign strategy, optimizing some of the web pages and enhancing user understanding, transforming their website into an effective client conversion tool.
13.8$M
Series A that raised a total funding of $13.8M over 2 rounds.
— Product UX Discovery
— Website refresh
— Web design
— Metrics improvement
An innovative design solution emerged in the form of a disease-related quiz integrated into the articles. This interactive feature acted as a compelling lead magnet, seamlessly guiding visitors through the sales and marketing funnel. Multiple quiz options were tailored to different user segments, enhancing engagement and conversion rates.
We adapt our design process to each client, avoiding a one-size-fits-all approach. We dig into what the client wants and needs, creating a streamlined plan just for them. This is our design process for WeFight:
Caroline Ohrn, CPO at WeFight
Merge's collaboration with WeFight successfully achieved key objectives: heightened conversions and enhanced online visibility. Through a strategic website redesign, we not only increased conversion rates but also prioritized an interactive user experience, in line with WeFight's vision. Our dedication to innovative, user-centric design stands as a testament to empowering clients, fostering digital success, and forging stronger connections with their audience.
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