AI and design for a better insurance experience
About the project
Crafting user-friendly insurance with AI
Insure+ wanted to offer users an easier way to manage health insurance on their phones. Their goals included making the process of buying insurance simpler, improving the AI bot experience for users, and attracting pre-seed investments. They came to us needing a fresh design for their app, one that would resonate with both healthcare and real estate insurance users.
After studying the market and gathering feedback, we created a straightforward and approachable design for the Insure+ app. We focused on making the AI bot feel friendly and ensuring the insurance application process was as clear as possible.
Enhancing insurance with thoughtful product design
We explored AI's potential in underwriting to help Insure+ overcome hurdles like old systems and changing consumer expectations. Coupled with user-friendly product design, we created an end-to-end AI underwriting platform in an intuitively designed app, positioning Insure+ to effectively address modern challenges.
What exactly Merge did
By immersing ourselves in the client's vision and integrating market insights, we ensured that each design phase was iterative and built upon the last, leading to a final product that's both intuitive and impactful. Here’s our design journey:
In conclusion
Final words
Working with Insure+ was both enlightening and rewarding. We tackled challenges in the insurance world, using AI and design to simplify user interactions. As a result, Insure+ not only accelerated its time-to-market but also positioned itself strongly with our refined pitch deck. The end product is an app that makes managing health insurance easier and is tailored for investor engagement. We're eager to see Insure+'s next steps and are proud of our shared accomplishments.
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What our clients say
“The collaboration between our two teams has been great. It’s very easy to work with the Merge teammates. With Merge, we’re shipping more iteratively, working faster.”
Ryan Mick, Head of Product Design at Truemed
Design for SaaS & Fintech
Why choose Merge for your product design:
Building world-class product interfaces
Partnership & collaboration culture
Your conversions & growth is our main focus
Reliable delivery built on experience
