Apple Vision Pro: business opportunities, or what is Apple Vision Pro used for?
What does Apple Vision Pro do? Here’s our Apple Vision Pro review, and our primary focus is on what it can do for your business.
25 July, 2023
When something new and exciting gets released, especially if it’s from such a tech giant as Apple, everyone rushes to do their own write-up or analysis on the matter. This one is quite a big deal since it seems like it’s going to change the digital landscape pretty drastically. Here’s our Apple Vision Pro review, and our primary focus is on what it can do for your business.
This article marks the first installment of our Vision Pro series, where we will continue to delve into more details about its potential for businesses, Apple Vision Pro development, and what this product means for different aspects of user experience. Stay tuned for more insights and analyses as we explore Vision Pro's exciting horizons!
An overview of Apple Vision Pro 2023
On June 6, 2023, Apple introduced its new creation - a 3D camera and a VR headset. Their own Vision Pro description states that this product is “a revolutionary spatial computer that seamlessly blends digital content with the physical world while allowing users to stay present and connected to others.”
Vision Pro offers a fully immersive three-dimensional user interface seamlessly navigated through the most instinctive and organic inputs: the user's gaze, gestures, and vocal commands. For that, it has an ultra-high-resolution display system, accommodating 23 million pixels distributed across dual screens, while custom Apple silicon is integrated into a dual-chip configuration, assuring that each encounter with the device feels remarkably lifelike.
Vision Pro presents itself as a collection of remarkable technological wonders, showcasing an impressive advancement in product development. Apple's primary focus here, as it has always been, is designing user interfaces tailored to individuals, aiming to establish dominance over access to any digital world.
However, don’t get us wrong, Apple Vision Pro is by no means a standard mass market. It has “Pro” in the title, after all. But that doesn’t mean that businesses should avoid this phenomenon altogether. And by this phenomenon, we mean - spatial computing. The key here is quality and playing to your strengths.
Spatial computing and its imminent impact
Apple's Vision Pro marks the introduction of a new product category - spatial computing, which merges the physical and digital environments into a unified space. Instead of users interacting separately with their computing environment, they become fully immersed within it.
The impact of spatial computing will reach into our daily lives, work routines, and recreation. Developers and tech professionals will have to adapt to new programming languages, platforms, and tools. Eventually, the workspace design, collaboration methods, app development, and multitasking will also be re-evaluated.
For example, it will completely reshape the workspace by eliminating physical monitor limitations. We will have customizable windows tailored to our preferences and spatial needs. It will also provide an immersive experience, minimizing distractions and enabling intense focus.
Multitasking will be facilitated by spatial computing, allowing the organization of apps and tasks in previously impossible ways. Traditional navigation methods will also become obsolete as we shift to spatial and gaze-based controls, requiring optimal strategies for interaction within a three-dimensional workspace.
What Apple Vision Pro does? Features, capabilities
Apple Vision Pro features will redefine personal computing, transforming user interactions with apps, memories, TV shows, and FaceTime connections.
With its visionOS and three-dimensional interface, Vision Pro offers an infinite canvas for apps, allowing them to coexist side by side seamlessly. This boosts productivity, providing ample screen space, easy app access, and efficient multitasking.
Vision Pro also integrates with Magic Keyboard and Magic Trackpad, enabling users to set up their ideal workspace or extend their Mac wirelessly. The result is a private, portable 4K display with crisp text, delivering an exceptional computing experience.
Apple Vision Pro turns any space into a personal movie theater with two ultra-high-resolution displays, offering a 100-feet-wide screen and advanced Spatial Audio. Users can watch movies, TV shows, and stunning 3D films. It also provides immersive 180-degree high-resolution videos with Spatial Audio and offers access to various captivating, immersive videos.
Additional Vision Pro capabilities include enabling new types of games with varying levels of immersion, allowing users to play over 100 Apple Arcade games on a large screen with immersive audio and support for popular game controllers.
Overall, here are the most interesting and promising Apple Vision Pro features:
- Hand- and eye-based control. The headset employs 12 cameras, five sensors, and six microphones to track users' hands, eyes, and voice. Eye tracking is achieved through high-speed cameras and LED light patterns, enabling object selection with simple gestures.
- EyeSight. The headset uses passthrough to let users see their surroundings while dynamically adjusting transparency when focusing on apps. EyeSight also provides visual cues to others outside the headset, indicating the wearer's attention.
- Immersive FaceTime video calls. The headset supports FaceTime through a 3D digital representation of the wearer's face, created using initial scans and real-time facial movement detection.
- Desktop mirroring. Vision Pro allows users to project their desktop screens in 360-degree surroundings, supporting keyboards and mice for efficient productivity.
- Entertainment. With two 4K displays and spatial audio, the headset offers an immersive theater-like experience for watching movies and TV shows. Apple's SharePlay enables synchronized viewing, and the headset becomes a captivating entertainment option, even during air travel, with a two-hour battery life.
Apple Vision Pro for business
With all the main technicalities out of the way, it’s time to figure out what “playing to your strengths” means in this context for the industries and your business specifically. In contrast to Apple's past revolutionary products, such as the iPod, iPhone, and iPad, the Vision Pro's potential applications are not immediately apparent.
Spatial computing is expected to directly impact businesses by unlocking new revenue streams, reducing costs, and increasing productivity. For instance, it enables the creation of digital products, facilitates seamless commerce, streamlines employee training, and promotes cross-border collaboration.
Let’s look at more specific potential use cases. First of all, Vision Pro can enable real-time remote assistance for businesses, allowing your experts to troubleshoot issues efficiently and offer guidance to your field personnel. That will mean improved response times and reduced operational downtime across various industries.
Remote work will definitely benefit as well. We mentioned earlier its video calls feature. It utilizes front-facing cameras to scan and employ machine learning algorithms in constructing a 3D digital representation of the user's face. Internal sensors then replicate the user's facial expressions onto this digital persona, bridging the gap between the physical and virtual worlds.
The headset's capabilities, however, go beyond mere improvement in virtual communication. Vision Pro reimagines remote collaboration by enabling simultaneous tasking during calls within a shared virtual environment. Whether it involves project reviews, brainstorming sessions, or training activities, it emulates physical proximity, effectively overcoming distance barriers.
How about consumer research? You can expect to gather valuable consumer insights by allowing your potential customers to virtually experience products before production, garnering feedback to refine and enhance your product offerings to better meet customer needs.
Another business potential comes from simulated training scenarios for hazardous or challenging situations, allowing your personnel to gain experience and knowledge without exposing themselves to real-world risks.
Vision Pro will also serve as an efficient platform for professional development, enabling them to offer specialized training courses while reducing associated costs. Moreover, it proves invaluable for conducting virtual conferences and consultations with experts or remote workers.
This distance learning feature will be handy for online educational programs and training sessions. Its versatile applications extend to teleconferencing, e-learning, expert consultations, and cost-effective learning initiatives. Vision Pro enables hands-on training experiences even outside traditional classroom settings. Learners can benefit from personalized feedback, allowing them to adapt and refine their approaches accordingly.
One more specific industry to benefit from Apple Vision Pro's technology is telemedicine and virtual healthcare. Remote patient monitoring to diagnosis and treatment, doctors will be able to conduct even more thorough examinations with exceptional image and video quality, detect a wide range of conditions, including skin issues, ophthalmology problems, and even perform retinal scans.
You can definitely expect a productivity boost as well. Vision Pro will facilitate collaboration through virtual replication (digital twins) of physical products, enabling your teams to work together remotely, analyze performance, and optimize processes for improved productivity.
In terms of individual productivity, Apple's VisionOS presents a fascinating feature by offering access to multiple virtual screens through augmented reality. The most compelling use case, according to this source, suggests the potential for limitless display capabilities when working on one's Mac. Though not the most glamorous application for this technology, it is likely the most practical and feasible one in the immediate future.
Other potential business impact has to do with:
- Product demonstrations. Vision Pro opens up new possibilities for businesses to showcase products in captivating 3D spaces. Customers can thoroughly explore and interact with products, creating an enriched shopping experience and better-informed purchase decisions.
- Real estate and architecture. In the real estate and architecture sectors, Vision Pro has the potential to revolutionize how properties and designs are inspected. By offering virtual tours and previews, stakeholders can experience and assess properties or architectural concepts before any physical construction occurs, streamlining decision-making processes.
- Virtual travel and tourism. The travel and tourism industry can leverage Vision Pro to provide virtual destination tours. Customers can immerse themselves in lifelike experiences of different locations without leaving their homes, offering a compelling way to entice travelers and showcase destinations.
So, what do you do?
If you’ve spotted one or a few ways Apple Vision Pro can help your business, the first thing you need to do is start researching and planning. All we know so far is that every landscape of emerging technology demands a pressing need for expertise and guidance.
When designing and developing experiences for the spatial computing platform, consider its unique characteristics and how you will use its augmented reality components. To fully harness the potential of this technology and stand out in the market, you should figure out industry-specific requirements and tailor your experiences accordingly.
The impact so far is projected to be impressive but rather slow at the beginning, given the hefty price tag and the fact that Vision Pro is set to be released in 2024. However, it would be incredibly shortsighted to not start preparing for its potential use for your business and its success. Chat with us if you need any help or guidance. We’re just as excited to welcome this tech into our workspace and process.
