Insights and advice from our expert team

Guide on LTV and retention for startups

Every one of your customers is not just a sale; they're a part of your product’s and company’s journey. And LTV is crucial in this journey.

Web CTA guide for startups or how to create a website that converts

Mastering web CTAs is an essential skill for any startup looking to boost its online presence. It's not just about flashy buttons; it's about understanding your audience.

What makes a product equitable in UX design?

Equitable product design is a strategy that enhances user experience, builds brand integrity, fosters market growth, and aligns with a company's ethical compass.

Continuous product design: full introduction

Continuous product design ensures that your products don't just meet the current market demands but are set to adapt and thrive amid tomorrow's challenges.

Is product design the same as UX design?

When building a digital product, think of UX and product design as two halves of a whole. One focuses on user feelings, and the other on product functionality and look.

What is a design system?

Design systems are more than just a trend. They're a testament to the evolution of the digital landscape and its commitment to users, offering consistency and efficiency.

How to develop a design system: a comprehensive guide

A comprehensive design system is more than a set of guidelines—it's a strategic asset. It ensures that products not only meet but exceed user expectations. 

Examples of good product design

An exceptional design goes beyond mere aesthetics; it encapsulates functionality, user-friendliness, and an outstanding user experience.