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How to choose a UI/UX design agency

Choosing the right UI/UX agency for your website is one of the most important things you can do as a business owner.

23 November, 2021
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Choosing the right UI/UX agency for your project or company is one of the most important things you can do as a business owner. A website is the first blush of your business with a make-or-break scenario that lasts mere seconds. So how to choose the right UI/UX agency to make your site a positive first impression? Some of the considerations that you need to consider include the design team, budget, and timeframe.

But there's more to choosing the UI/UX agency that's best for your company. The right one will reflect your aesthetic, communicate with you, and—most importantly—connect with you. In some design agencies, there is also a possibility to have a dedicated design team provided by them. Here's our list of what you should look for when choosing an agency.

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Qualities Your UI/UX Design Agency Should Embody

Many business owners overlook this aspect of building their digital presence by choosing what's least expensive, has the fastest turnaround rate, or just looks pretty. But choosing the right UI/UX agency for your business requires a connection between your business and theirs. The first step is ensuring the agency has these three qualities.

Good UI Design

Don't knock an up-and-coming agency if they show promise, but one of the first things you should look for is a strong portfolio. Look at this company's designs so far and compare them to your own business and aesthetic.

The right high-quality design firm should have a series of published case studies on their site. These case studies should reflect aspects of your own business, or at the very least, embody the design language you want to adopt for your own business. Making this direct comparison is a fast way to weed out the agencies that won't provide the results you seek.

UI/UX agency's portfolio: Good UI Design
Photo by Tran Mau Tri Tam / Unsplash

Good Communication

It doesn't matter if you've heard this a million times; the agency you work with needs to communicate with you. Every step of the way, every design stage, every week—whatever works for the two of you. Communication is key. Without it, you risk wasting precious time redoing work or changing designs at the wrong stage.

Communicate with the agency and make sure they communicate with you throughout the entire process. It's a two-way street. If you feel that you're doing the majority of the brunt work when it comes to communication, consider choosing a new agency.

Extensive Past Experience

Your best choice for a UI/UX agency also depends on the level of experience or past agency's experience. New agencies may not have decades under their belts, but experience means more than a length of time. It can refer to individual expertise, as well.

Take a look at who is building your website or app. Who is the designer? The developer? The manager? And what has been done by these people done in the past? Experience can be found in a variety of ways. Look at every aspect of the agency, including the design team, to narrow down your choice and select the best one for your brand.


Things to Consider When Choosing a UI UX Design Agency

Beyond looking at company qualities, you should take into account agency-specific attributes that speak directly to compatibility with your business.

Clout and Reviews

What are people saying about the agency? Do you think it's better if nothing is said rather than something negative? These are open-ended questions to ask yourself when narrowing down your choices.

Read through testimonials, reviews, and user comments that you find elsewhere online. Reviews help build trustworthiness, credibility, and reliability for a brand. Do extensive research on reviews about an agency you're interested in to find out if they're a good fit or not.


Take a deep dive into the workflow when choosing a UI/UX agency. How the company works is just as important as what they deliver. You, as the client, need to understand the process by which your product is being built so you can input your opinion during development, not after.

Understanding workflow doesn't mean it has to be one that you implement in your own business. Nor does it mean you need a thorough understanding of the technical side to development and design. Rather, you do need to understand what's expected at each stage. You'll save a lot of time and resources if you understand an agency's workflow.


This one should be obvious, but it's still worth noting. Getting an accurate estimate before allowing work to begin is something you should prioritize. It's important not to go far over your budget nor too far under budget and risk not getting a high-quality result.

When choosing a UI/UX agency, price matters in both directions. Have a budget, stick to it, and communicate your needs clearly with the agency. It's a team effort, not a barter.

Connecting with the Team

Speaking of a team effort, spend some time getting to know the team who will eventually design and develop your website. Speaking with each member of the team builds a quality connection that further promotes productivity.

Get a feel for how best to communicate with the web designer by spending a bit of time bantering in-person/on the phone/over email. You'll be able to communicate with them more easily and won't be afraid to make requests in the future. The same goes for app developers, graphic designs, etc. Get to know the team and allow the team to get to know you. If you don't feel a connection here, then move on to the next agency.

Communication is an important aspect of choosing UI/UX design agency
Photo by Annie Spratt / Unsplash

Merge Development Provides UI/UX Design Services to Fit Your Needs, No Matter What

We work to create stunning products from wireframe to launch. Contact us and allow us to become your new UI/UX agency, covering every design service needed to operate a modern business.

As your new UI/UX design service provider, we work directly with you to ensure the highest level of compatibility. Feel free to ask us anything so we can build a rapport and bring your site or app to life. Our collective experience and variety of case studies prove the range of clients we can and will successfully work with.

We work with startups and businesses of all sizes to create websites and apps that combine the form and function all our clients and their customers love. See what we can do for you today by booking a call.

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CEO and Founder of Merge

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

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