SaaS development: why SaaS is the future?

SaaS stands for Software as a Service. This means that when you pay for SaaS, you're purchasing the right to use an application from a company over a period of time. Instead of buying the application and installing it on your computer or server, you can access it through the internet with SaaS. Many companies offer applications in this way because it helps them save money on IT costs. It also allows them to avoid development costs, manufacturing and distributing physical software products, which is expensive and complicated.

The term "Software as a Service" was first coined by the Gartner Group in 2001 when they described this new way of distributing software online. Since then, many companies have adopted this business model because it can save them money and time by not storing any physical copies of the product.

In its earliest stages, the SaaS business model was used by large companies with big budgets and deep pockets as they could afford high licensing fees and long-term contracts with vendors. SaaS projects are gaining popularity nowadays. It is subscription-based, and in recent years it has become more affordable for small businesses and even individuals to take advantage of this cost-effective method of running their operations.

What is the SaaS business model?

A SaaS company is a business model in which the software, or application, is hosted on the cloud by the provider and accessed via the internet by users. The user pays for the use of the software instead of buying it outright. The recurring revenue stream provides stability and predictability to both the provider and user of SaaS services.

Slack message with team communicating and collaborating in app on desktop and mobile
Photo by Austin Distel / Unsplash

For example, if you needed an application for payroll and wanted to run it on your own computers in-house, you would have to buy all the hardware and software necessary for this task. With SaaS, you only need to pay a monthly fee for access to the application. A SaaS company's business model is typically based on monthly subscription fees, which the customer pays to use the service. Customers can subscribe to different tiers of service for other price points. The recurring revenue stream provides stability and predictability to both the provider and user.

SaaS has 3 stages:

  1. Initial stage: A company may start with SaaS to test the market and see enough demand for their product.
  2. Growth stage: Once they have found that there is enough demand, they will move to SaaS to provide better customer service and more features.
  3. Maturity stage: They will stay on SaaS to do not need to spend money on servers and other infrastructure costs associated with maintaining their own data centers.

Benefits of using a SaaS business model

There are many benefits to using this type of business model. This includes having your software up-to-date with the latest updates and advancements, no need for significant upfront expenses or investments in hardware and servers, and ease of use for customers who can access it from anywhere they have an internet connection. It's easy for customers to sign up because they don't need to worry about installation or maintenance issues with the program. The company can also update its services without needing to notify customers or update them on installation procedures.

The benefits of using a SaaS business model are:

  • Rapid deployment of new features and update
  • Reduced upfront capital expenditure and increased cash flow
  • Easier maintenance and upgrades
  • A scalable solution for businesses to grow with
  • Flexible pricing and payment models
  • It requires minimal IT support
  • You can try before you buy by subscribing to different features or packages.
SaaS requires minimum of IT support
Photo by Luca Bravo / Unsplash

SaaS valuation model

There are several different ways to value a SaaS company.  A discounted cash flow analysis calculates the present value of all future cash flows. This calculation assumes that the following year's investments will generate the same return as this year's investments. It also assumes that the future growth rate will not change from what it has been in past years. The discount rate is determined by how much risk there is in investing in this company relative to other companies with similar characteristics.

Earnings multiples is one of the quickest ways to value a SaaS company. A valuation analyst will take the latest annual revenue figures and divide them by total equity to calculate an earnings multiple. The higher the earnings multiple, the more valuable the business is.

The other popular valuation method is called precedent transactions analysis. In this model, you can use historical data from similar acquisitions as a guide for determining the value of your business. With this approach, you'll need to know what metrics have been considered most important in past deals so that you can compare those with your own company's numbers.

Is SaaS here to stay?

According to Statista, in 2021, the software as a service (SaaS) market is estimated to be worth approximately 145.5 billion U.S. dollars.

As technology continues to evolve, so will SaaS as a business model. SaaS services have been gaining traction. The future of SaaS software development will be shaped by how companies leverage analytics and machine learning to personalize their products for customers.

It is apparent that the business world is changing. The once traditional business model, based on brick-and-mortar stores with employees, is dying out. With more and more people using technology, it's easy to see why businesses are jumping on the bandwagon. It's not about how many employees you have, but what you can do with them.

Serhii Hyliuk

Head of Growth

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.


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