SaaS login page design

Software as a Service (SaaS) products are typically some of the most complex software solutions that get created. However, there are still some specific design trends and patterns that need to be followed in order to unlock the high potential for success in each SaaS product.

When it comes to using SaaS services and solutions, there are numerous things that come together in order to make the big picture. Today, we will be going over login page design and how to build a page where new users are introduced to the service and establish a connection for the very first time. All of these factors play a major role in SaaS product design.

The importance of simplicity

A great user experience, alongside a great user interface, is the defining factor of a great product. You need to keep this in mind when you begin designing an SaaS login page. Both aspects will give your solution an advantage over competing products.

The login page will typically be the first page that a user will see in an SaaS platform, and first impressions are important in any business.

Login design example
Login design example

Keep it simple

You only need to ask the user for the most vital information at the very start. An email address and a password screen should be more than enough to get users to access the application.

Add call to action points

While refining the login process, don’t forget to always include a call to action. This draws users into the system and reminds them of specific features that you have.

Streamline information

When you are designing an SaaS login page, you need to keep multiple factors in mind, including layout, accessibility, visual design, and database. You need to ensure that all of these are embedded in a way that is easy to follow; you can also check out SaaS tools for designers for extra help.

User-friendly onboarding

Make sure that you do not ask the user something that might make them discouraged from using your software. For example, you can provide a free trial without keeping any credit card information. You should keep the login procedure as simple as possible with as few steps as possible, meaning you need to avoid lengthy forms for users to fill out. You can also include a process competition bar, chat support, and add gamification elements to keep things interesting. Learning how to design SaaS architecture can also help you with this step.

Moving forward with your login page design

Alongside the user interface, there are a lot of elements you need to take into consideration. The color and theme of your page needs to align with your branding and logo design; you need to consider the best design practices to succeed.

Before you work with anyone, you need to create a strategy and decide how far you want to take the login page design. You need to uncover what features your audience will need the most, why they need your solution, and how many design elements you want to implement. With all of this in mind, you can easily move forward with the design process.

Serhii Hyliuk

Head of Growth

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.


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