Whenever you are creating a website for a product, the design of the overall website can play a major role in how each visitor perceives the product or service you are offering. This is especially true of Software as a Service (SaaS) providers, which aim to keep viewers as engaged as possible and use design elements to entice users.
Today, we will be going over some of the most important SaaS website design elements you need to be aware of. If you run into any difficulties, you can always pay for SaaS design services—though if you do that, it would be a good idea to pick up some tips for hiring a SaaS designer.
What you need to know
SaaS is a service or product—located on external servers—that customers can purchase access to through a subscription model.
What this means is that users can enjoy simple access to the software and get automatic updates. The website’s overall design should explain these benefits to users, and designing a website for SaaS can be challenging for this reason—especially because there is heavy competition in this market.
There are a few details you need to be aware of in order to design the best possible SaaS website:
Define your target user-base
The first thing that you need to define before beginning your design is your target audience. The content and the layout will need to solve issues this audience might be facing, meaning you will need to develop a distinctive style and understand which conveniences are most important to your users.
Select a user interface style
You also need to define how the user interface (UI) looks and feels. The company in question should offer software solutions, so the UI needs to showcase the features that are important to users. Images should be easy to find. Ensure that images are high quality and that some of them are located on the main page to persuade users to learn more about the features.
Have a memorable headline
The headline on your website should be only a few words and should describe the services you offer. Just like mottos of popular brands, you need to ensure that your message is clear, concise, and creative.
You will also need a call to action (CTA) that engages visitors. This is the way you tell users what they need to do in order to achieve a specific goal. Some of them will not know what to do without a CTA–you need to tell them where to click, where to sign up, and how to try various elements.
Keep navigation simple
Simple website navigation is a must, as your users could get lost in the content and leave your website. Ensure that you have a motivation bar and a website design that's simple to navigate. Have a website structure that's simple to read, and ensure it is adaptable to any screen.
We have gone over some of the best tips that you need to keep in mind when designing a website tailored towards SaaS. Hopefully, you now have a better understanding of how this works and how you can make this process your own. If you run into any difficulties, remember that you can always hire experts at Merge to help.
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