The principles of good website design for SaaS

As the Software as a Service (SaaS) concept continues to evolve, more entrepreneurs are taking advantage of the numerous business opportunities created by this industry to make profitable investments. You can also make a quick buck by developing a desirable SaaS application. Many areas in this business sector are still untapped, including accounting, project management, data management, and more.

But before you venture into SaaS as a business model, you need to understand how it works and how it will benefit you. With the current stiff competition experienced in this industry, you have to make your SaaS products as unique and user-friendly as possible. This means that you have to come up with unique and captivating SaaS application design ideas that’ll help your products to stand out.

If you need help in the web design space, professional SaaS designers, such as those at Merge Development, have handled similar web design projects in the past and understand the principles of good website design for SaaS and the latest B2B SaaS design trends. Therefore, you can rest assured that your SaaS applications will stick out in the market and meet your customer’s expectations. But even as you hire professional web designers to design your SaaS products, you also need to be familiar with all the principles of good SaaS web design. Here are the main ones:

Friendly architecture for simple navigation

UX/UI design concept is intended to make an application or website as friendly to the user as possible. Therefore, make sure that your SaaS products have the right navigation and data architecture to enable your customers to access their preferred data and features easily.

Remember that navigation and data architecture is one of the primary tools that your users use to find what they need when using your product. Because of this, you should make the process of navigating each SaaS product as smooth and convenient as possible.

Complex vs Simple Navigation
Complex vs Simple Navigation

Convenient sign-Up process

Because SaaS is a subscription-based business concept, your customers will be required to sign up for your SaaS products. Whether they’re signing up for a free trial or premium plan, they expect the sign-up process to be simple and quick. Therefore, you must ensure that your sign-up process is as frictionless as possible by keeping the application form short and simple.

You shouldn’t attempt to gather all details about your customers during sign-up because it’ll make the sign-up form long and cluttered. Instead, the first sign-up stage should only require the most important details about the client, including their name, email address, and phone number. The other details can be collected at the subsequent stages of the process.

Meet your customers’ needs

As a subscription-based product, your SaaS application depends on renewals for profit. Therefore, you have to work tirelessly to retain as many customers as possible–this involves making sure that your SaaS products and designs meet every customer’s requirements and industry standards.

Your SaaS products should be made through exhaustive user research and the validation of the preferred designs. So, you must take each product through this “discovery phase” to know how the intended users feel about it before you launch it officially. This ensures that the final product meets the needs of all users.

Easy and quick onboarding

Just like the sign-up process, onboarding determines the success and failure of a SaaS product. If the onboarding process is cluttered, it’ll scare your customers away. Some users will flee even before they finish signing up if they find the onboarding process too complex.

Feature segmentation

Make sure that all features of your SaaS app are properly segmented and arranged to ease their usability and accessibility. You can achieve this by aligning together all related features for ease of accessibility and usage.


Your SaaS should be accessible through different devices like mobile phones, tablets, laptops, and desktops.

If you’re not a professional web designer, you’ll need to hire qualified and experienced SaaS designers for your products. Luckily, it’s quite easy to find professional web designers for SaaS applications. You just have to work with a reputable user experience (UX) and user interface (UI) design agency like Merge Development–this agency offers some of the most qualified and experienced UX/UI designers in the market today.

Serhii Hyliuk

Head of Growth and Customer Success

I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.


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