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Using Webflow for web development

Webflow, with its dynamic blend of visual design and behind-the-scenes coding, has revolutionized the way many developers and designers approach web creation.

29 September, 2023
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Ever heard the saying, 'Don't reinvent the wheel'?

Well, instead of spending countless hours on mundane coding tasks, Webflow offers a refreshing approach to web development.

If you're curious about the buzz or wondering if it's the right fit for your project, stick around. We're diving deep into its features and potential hiccups.


What is Webflow?

Webflow is a design tool, a Content Management System (CMS), and a hosting platform all bundled into one package.

Launched in 2013, it was conceptualized as a bridge to fill the gap between design and code. Instead of creating a design mockup and then handing it off to a developer to code, Webflow offers a streamlined process where the design directly transforms into live websites.

One of Webflow's standout features is its visual CSS designer, which allows designers to create responsive layouts and animations visually. This means that rather than writing lines of CSS, you adjust the design with a user-friendly interface, making the development process much more intuitive.

Another unique feature is Webflow's Interactions tool. It allows designers to build complex animations and interactions without requiring a single line of JavaScript. This is a game-changer for those who want to create interactive sites but may not have the coding expertise.

Considering Webflow pricing and plans for development projects can be beneficial for those who want to maximize the platform's potential without breaking the bank.

Is your website still on WordPress?

That's so last century. Let's bring it to Webflow finally.

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Benefits of using Webflow for web development

Here are the benefits we encountered as a Webflow consulting agency using Webflow for web development.

Benefits of using Webflow for web development
Benefits of using Webflow for web development

Support documentation

Webflow provides comprehensive support documentation that includes step-by-step guides, videos, and tutorials catering to beginners just starting their journey and advanced users who wish to further hone their skills.

Webflow's commitment to updating this documentation means users can access the latest methodologies and best practices.

Having this well-organized and rich knowledge base means reduced reliance on external forums or third-party tutorials, saving users time and ensuring accuracy.

Solid infrastructure hosted on AWS

Webflow's infrastructure is hosted on Amazon Web Services (AWS), one of the world's leading cloud platforms that offers scalability, reliability, and security. For Webflow users, this means websites are fast, always accessible, and less susceptible to downtime.

The distributed nature of AWS ensures that even if one data center faces issues, traffic can be rerouted to keep websites online. AWS also has built-in security features, ensuring data remains protected from threats.

Relatively clean frontend code from the start

Starting with clean frontend code is pivotal for any developer, as it reduces the likelihood of bugs, ensures optimal website performance, and simplifies future edits.

Webflow's platform is designed to generate semantic HTML and CSS right out of the gate. This means that, as designers work visually, the tool is diligently crafting code that aligns with best practices.

This cleanliness not only ensures that websites are more SEO-friendly but also aids in reducing page load times.

Logic automation that's easy to understand

Webflow's logic automation means instead of navigating through dense lines of code, users can set up actions and triggers visually. For instance, logic can be applied when designing a signup form to ensure all fields are filled before submission.

This visual representation of logic processes makes it easier to set up, debug, and understand complex interactions.

Logic automation streamlines the process, especially for those who may be more design-oriented, allowing them to achieve functionality that typically requires a coding background.

Easy basic JavaScript interactions

Webflow's Interactions tool is a game-changer for those wanting to infuse interactive elements without deep JavaScript knowledge.

With a user-friendly interface, one can craft animations, hover effects, and scroll interactions visually. Instead of penning lines of JavaScript, users select desired actions from a menu and define triggers, such as a mouse click.

This tool not only accelerates the design process but also opens up the world of interactive web design to those who may have previously been deterred by the intricacies of JavaScript.

Interactions tool democratizes the creation of dynamic websites, making them more accessible to a wider audience.

How Webflow works

Let's see the step-by-step process of Webflow's web development process.

At its core, it functions as a WYSIWYG (What You See Is What You Get) editor, but it packs a punch well beyond traditional platforms.

Web design

At this stage, the platform emphasizes visual composition. Users can access a vast library of customizable templates or start from scratch. It's an intuitive drag-and-drop environment, meaning you can place elements like images, text, and buttons wherever possible. But it's more than just placing components.

Webflow's Style panel lets users dive deep into CSS properties without actually writing code. Here, styles can be adjusted, from margins and paddings to typography and colors.

And it's not just about static designs. The Interactions feature allows users to create animations and transitions, making the design responsive to user actions like hovering or clicking.


Where Webflow shines the most is how it bridges the gap between design and development.

As users craft their visual masterpiece, Webflow dynamically generates clean, semantic HTML and CSS code in the background. It's not a mere approximation but production-ready code that adheres to best practices.

For those wanting more control or to integrate external functionality, Webflow provides a custom code editor. Here, one can add snippets of JavaScript, integrate third-party tools, or adjust the generated code.

Plus, with the built-in CMS, content-driven sites can easily manage and update their content without altering the core design.


Once the design is refined and the development intricacies finessed, launching the website is the next step. Here, Webflow's seamless hosting solution comes into play. Powered by the robust infrastructure of AWS, Webflow ensures that sites are both fast and secure.

The domain linking process is straightforward. With just a few clicks, users can connect their custom domains, optimize for SEO, and go live. Webflow also offers SSL certificates to ensure encrypted connections, further adding a layer of trust for visitors.

Is your website still on WordPress?

That's so last century. Let's bring it to Webflow finally.

Learn more


Webflow also integrates with numerous third-party tools to enhance functionality and allow designers to create more dynamic websites. Here's a closer look at its integration capabilities:

  1. Content Management Systems (CMS). While Webflow has its built-in CMS, it can also integrate with other CMS platforms, such as WordPress, through APIs to combine design capabilities with WordPress's plugin ecosystem.
  2. E-commerce. Webflow integrates seamlessly with e-commerce platforms like Shopify, allowing users to embed products, cart functionality, and checkout experiences on their sites.
  3. Marketing tools. Webflow also integrates with various marketing tools, such as Mailchimp, HubSpot, and Google Analytics, for tracking site performance and user behavior.
  4. Interaction and animation tools. For those wanting to elevate the interactive nature of their site, Webflow can integrate with tools like Lottie to embed intricate animations controlled with user interactions.
  5. Authentication and user management. Webflow can be integrated with authentication providers like Auth0 or Memberstack. These allow for the creation of membership sites, gated content, and user-specific experiences.
  6. Payment gateways. Besides its native payment handling, Webflow sites can also incorporate other payment gateways like Stripe or PayPal through custom integrations, offering flexibility in transaction handling.
  7. Custom code. Webflow's integrations allow for custom code embedding, enabling developers to create custom integrations using JavaScript, HTML embeds, or APIs.
  8. Zapier integrations. Webflow's partnership with Zapier connects Webflow to thousands of other apps, allowing for automated actions triggered by events on a Webflow site, such as a form submission.

Challenges of using Webflow as a developer

While Webflow boasts some stellar features, there are a few clouds in its blue sky. Let's peek behind those silver linings.

Complex interactions can take some work

While Webflow's interactions tool provides an intuitive interface for creating animations and triggers, there's a ceiling to its capabilities. For simple to moderately complex interactions, it's a boon.

However, when the desired animations or functionalities become intricate, it can turn into a maze of triggers, elements, and timings. Developers used to coding these interactions directly in JavaScript or CSS might find the visual interface constraining or less precise.

Troubleshooting these complex visual interactions can also be more time-consuming than debugging traditional code.

In certain cases, to achieve very advanced animations or behaviors, developers might need to integrate custom scripts, which demands a deeper understanding of how Webflow processes external code.


Asset optimization

While Webflow provides an environment to design websites, asset optimization is an area where some developers find challenges.

Large images or media files need to be optimized before uploading to ensure swift load times and smooth user experiences. Webflow doesn't automatically compress or resize images to the best format for each device or screen size.

Developers and designers need to be proactive in compressing their assets externally or using third-party tools. This adds an extra step in the web development process and requires vigilance to ensure the visual quality isn't compromised during compression.

Some design features are limiting and require customization

Some design elements, especially those that are more avant-garde or custom, can't be crafted directly within Webflow's native tools.

This is where the knowledge of custom coding becomes invaluable. Developers may need to delve into Webflow's custom code embed feature to introduce their own CSS or JavaScript.

While this allows for great flexibility, it also introduces a layer of complexity, especially when ensuring these custom features are responsive and compatible across different browsers and devices.

Is your website still on WordPress?

That's so last century. Let's bring it to Webflow finally.

Learn more


Webflow, with its dynamic blend of visual design and behind-the-scenes coding, has revolutionized the way many developers and designers approach web creation.

While it promises an alluring array of tools and integrations, like all platforms, it has its nuances to navigate.

However, with our team championing your Webflow project, you don't have to worry about them. We've mastered the art and science of Webflow development, offering tailored solutions that resonate, engage, and inspire.

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