Designing a successful app or website for your business can be a challenge if you don’t have the right person to design it for you, which is why you need to carefully choose your app or web designers. This type of design involves two main components: the user interface (UI) and user experience (UX). So, you need a designer who can offer you the best UI and UX design service.
Getting qualified and experienced UX designers is extremely important because they’ll handle the most important part of your app or website. So, before you go looking for a UX designer, you need to have the right answer to this question: What’s UX design and what does a UX designer do? This article provides you with the answer.
What’s UX design?
As noted above, UX stands for user experience. UX determines the success or failure of an app or website. It involves creating a product that offers the intended user a meaningful and relevant experience. In short, UX design is a design process used by app and web designers to deliver the best user experience. It involves the entire process of developing and integrating the app, including many aspects of usability, function, design, and branding.
A good UX designer must consider many aspects of the design process including the product’s accessibility, A/B testing, end-user, human-computer interaction, data architecture, mockup, prototype, user flow, wireframe, persona, and so on. All these aspects contribute to the end product and the experience it provides. So, understanding these processes and the type of UX designer you need for your project should be part of your research when creating an app or website.
What’s the work of a UX designer?
Whether you are a professional app designer or an amateur trying to figure out how to get into UX design, understand that a UX designer is responsible for the overall satisfaction of the end-user. If you are an entrepreneur looking to develop an app for your business, think of your UX designer as the user’s advocate, always coming up with unique ideas to satisfy them. Here are the main responsibilities of a UX designer:
Understanding the product and the intended user
The first thing a UX designer does when they have a new project is understand the app or website they’re expected to design. So, they must sit down with you to discuss the project. Here, they’ll ask you questions about the various aspects of your app to get a clear picture of what you want.
They may also advise you on how to improve the app to make it more user-friendly and effective. The designer will also want to understand your brand to figure out the best way to align the app or website with the business.
Conducting market research
Market research is a critical step in designing an app or website because it gives the designer knowledge of the app, its intended user, its suitability, and how to beat the competition. A good UX designer must understand the needs, pain points, objectives, and behaviors of the intended user. In most companies, UX designers conduct this research because they understand the whole process.
A UX designer is responsible for designing the app or website. They start by creating a site map, wireframe, or prototype to get an idea of how the end product will appear. Still, they should collaborate with a UI designer to create visuals and other interface elements.
Conducting user tests
Before a UX designer hands over the final app or website for launching, they must run rigorous user tests to ensure everything is working properly. They’ll track how the user interacts with the app and the services it offers. This enables them to identify possible glitches with the design and find the best solutions before the official launch.
Presenting the final product
Once the designer is satisfied that the design of the app or website is complete, they will present it to you.
Lastly, UX designers offer critical services to entrepreneurs by creating apps and sites that meet the needs of their customers. They do market research, design, and testing of the final product to ensure it meets the expectations of clients and users.