Back to Catalogue

Digital product design principles

Digital product design is a creative process that starts with an idea and ends with creating a product. Digital products can be anything from an app to a website, and they are usually designed to be interactive.

27 January, 2022
post image

Digital product design is a creative process that starts with an idea and ends with creating a product. Digital products can be anything from an app to a website, and they are usually designed to be interactive. The goal of mobile product design is to develop a product that will be successful in the marketplace. And in today's digital age, user experience has become a crucial factor in that success.

Designing an intuitive, user-friendly, and aesthetically pleasing product has never been more vital. Digital product design principles aim to create a product that not only looks good but also delivers an exceptional user experience. They are, hence, based on understanding the needs and desires of the target audience and creating a product that meets their expectations.

We've created this blog post with the intention of providing you with helpful tips and techniques for designing your next great digital product. Follow them to create solutions that are both visually appealing and functionally effective.

Want your product to attract, engage, and keep customers?

Merge is here to help.

Learn more

Digital product design process

Product design is important for both the business and the customer. There are many factors to consider in the design, but these considerations are even more critical with digital products because they can be updated over time. Digital design may seem like it only consists of text and images, but there are many other features design teams should always consider.

Digital product design incorporates various disciplines such as graphics, interface design, web development, user experience design, at times even app development, like hybrid app development. Digital products can be sold or distributed online to help organizations grow their customer base and increase revenue.

Designing an app, website, or software requires understanding and identifying the needs and goals of the end-user and then implementing them in a way that aligns with their interests. This will help you create an effective design that meets the needs of your users while also catering to their habits, and to omit UI design mistakes.

It's essential to keep in mind that there are many types of digital products that require different design considerations. For example, apps need to be designed for specific platforms with platform-specific features like touch screens or voice commands. You should also consider how your product will function in different contexts, such as on mobile or desktop devices.

The following questions may help you plan your design:

  • What will my customers want? (a.k.a. what are the key needs and preferences of my target audience that should be reflected in my design?)
  • What content do I want to show? (a.k.a. what specific information or media do I intend to present on the website or webpage?)
  • How will this content change over time? (a.k.a. how frequently should the content on the website or webpage be updated, and what strategies will I use to ensure that it remains current?)
  • What should this page look like on mobile devices or tablets? (a.k.a. in what ways can the design of the website or webpage be optimized for display on mobile devices or tablets?)
  • How might people interact with this site in the future? (a.k.a. what are the potential future use cases for the website or webpage, and how can I ensure that it remains flexible and adaptable to meet evolving user needs and expectations?)

Next, you need to research and find out how it can be done in reality. You will then need to create a prototype or mock-up of your design. Think about how the product will make money and who your target market is going to be. There are many more steps involved with making a digital product, but these are the main ones.

What makes good product design?

Designing a digital product can be challenging because there are so many things to think about. A successful and well-designed digital product is one that satisfies the needs of its users and provides them with a seamless and enjoyable experience. Remember these three rules of designing successful digital products:

What Makes Good Product Design

Find balance

It's not enough to just come up with an idea; you need to make it look good too! Your design needs colors, graphics, and other visual elements that will make people want to keep using your product. Aesthetics is a principle in good product design. Aesthetics means the study of beauty and its creation, so it's important to have a pleasing look and feel for your product. The user interface also needs to be designed well, with clear instructions on how to use it. The aesthetic quality of a product often determines how we judge its value.

Sometimes though, form prevails over functions in applications. Good design balances form and function in both simple and complex products. In order to achieve this, there should be an equal balance between them - the aesthetics must work in tandem with usability!


The goal is to make the product as simple and easy to use as possible. This means keeping it clean and uncluttered so that the user has an easy time navigating through it. It also means keeping all the buttons in one place so that they don't have to search for them when they need them. Along with this, designers should keep in mind how often people will use their product when considering what parts should go where on the device or which functions should be included.

This means reducing the number of features on a product as well as simplifying the instructions for use by making them easier to understand and more intuitive. Designers should focus on the basics and use their creativity and imagination to add details and effects that will catch the eye of the customer.

One of the most important aspects is making sure that your design is user-friendly. Make certain people understand how to use your product without any confusion. The last thing you want is for someone to get frustrated with your design and give up because they can't figure it out.

Design with customers in mind

Designing for the user is one of the most important aspects of product design. It's not just about how something looks, but what it does. The best designers know that when designing a product, they should always think about who will be using it and how they'll use it. Good product design is about creating products that work the way people think they should. To do so, design teams need to know their users well and build an understanding of their goals and needs. They also have to know how their products will be used so they can anticipate any problems before those problems arise, so they should always ask themselves questions like: "What does this person want from this product?" or "How can I make it better for them?"


Digital product design and development is now topical more than ever

Digital products are becoming more and more popular, with many people now purchasing them online. It's important to keep in mind that design is the key factor when it comes to digital products. Identifying the customer's needs and meeting those needs with an innovative, useful, and aesthetically pleasing product is key to creating successful digital products.

Overall, a great product design should involve balancing form and function. Only then you can create digital products that are not only attractive but also useful and intuitive. As the demand for digital products continues to rise, mastering these product design principles becomes even more crucial for creating successful products that stand out in the crowded digital marketplace.

call to action image

Design packages for your startup

Ideal for early-stage product UIs and websites.

See pricing

CEO and Founder of Merge

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

You may interested in

Let’s take this to your inbox

Join our newsletter for expert tips on growth, product design, conversion tactics, and the latest in tech.

Need help with product design or development?

Book a call
Estimate light