Back to Catalogue

SaaS product development roadmap: planning for success

Just like with any sought-after software, the development of SaaS products requires not just innovative ideas but meticulous planning and execution.

25 September, 2023
post image

Just like with any sought-after software, the development of SaaS products requires not just innovative ideas but meticulous planning and execution. As businesses strive to meet evolving market demands, understanding the development roadmap is of utmost urgency.

As a SaaS design agency, we consider it our duty to guide you through each step of the SaaS product development journey, also shedding light on common pitfalls and ensuring that your digital blueprint remains robust and free from prevalent missteps.

Product development steps

The journey from conceptualizing a SaaS product to its final deployment is multi-faceted. Now that we’re done mapping the SaaS product development lifecycle, let’s dive into those intricate processes.

The six steps of product development

Step 1: Planning

Planning is the bedrock of successful SaaS product development because it lays out the foundational strategy for the entire project.

It involves understanding the product's primary objectives, its target audience, the problem it seeks to solve, and the overarching market dynamics.

Market research, competitive analysis, and stakeholder interviews often form the basis of this phase, ensuring that the product concept is viable and in line with business goals.


Timelines and milestones

Within the planning phase, timelines and milestones serve as crucial organizational tools. They offer a structured approach, breaking down the product's development into tangible and manageable chunks.

Timelines provide a chronological progression map, while milestones signify crucial junctures or accomplishments. Together, they align the team, ensuring that deliverables are met efficiently and any potential setbacks can be quickly addressed.

Want your SaaS to attract, engage, and keep users?

Merge is here to help.

Learn more

Step 2: Design

The design phase bridges a product's conceptual foundation laid during planning and its tangible manifestation.

It is characterized by drafting the visual and interactive elements of the SaaS product.

This phase integrates the core ideas and functionalities into an engaging interface, with aesthetics and usability at its core. It often involves wireframing, prototyping, and high-fidelity mockups, ensuring the product meets user expectations and provides an intuitive experience.

UX/UI roadmap

A UX/UI roadmap outlines the product’s user experience strategy and user interface design direction.

By focusing on the user's journey, touchpoints, and interactions, the UX strategy ensures the product is user-centric and solves genuine user challenges.

On the other hand, the UI design focuses on the product's visual aspects – color schemes, typography, and layout – ensuring consistency and appeal. Together, the UX/UI roadmap ensures the product not only looks good but feels right to its users.

Step 3: Development timeline

This next step encompasses the coding, integration, and functional realization of the envisioned product.

Unlike the previous ones that predominantly revolve around strategizing and visualizing, this phase is about tangible creation.

Several factors shape the development timeline. The complexity of the product's features, the chosen tech stack, and the proficiency of the development team all play a role. Moreover, the methodology adopted – be it Agile, Scrum, or Waterfall – can significantly impact the pace and structure of the timeline.

Carefully crafted development timeline aids in tracking progress, allocating resources, and managing stakeholder expectations. However, it's also a dynamic entity, often requiring adjustments based on feedback loops and unforeseen challenges. A well-thought-out timeline ensures that while the development progresses systematically, there's also room for flexibility.

Step 4: Testing

Testing ensures the product's functionality, reliability, and user-centricity.

This phase goes beyond just identifying bugs; it's about guaranteeing that the product offers a seamless experience, performs optimally under diverse conditions, and is free from vulnerabilities.

Different types of tests are conducted, ranging from unit tests, which focus on individual components, to integration tests, which assess how these components function collectively. User acceptance testing (UAT) further ensures the product aligns with user expectations and business objectives.

Step 5: SaaS product deployment

Here comes a pivotal moment when a product transitions from a development environment to a live market.

The deployment phase integrates server setups, database migrations, and essential configurations to ensure optimal performance. Crucial factors such as load balancing and auto-scaling policies are implemented to handle varying levels of user traffic.

The phase itself is pretty complex. First, there's the necessity of maintaining zero or minimal downtime, preserving uninterrupted user experience. Continuous integration and continuous deployment (CI/CD) tools have become instrumental in achieving this.

Don’t forget the post-deployment monitoring that becomes essential to swiftly detect and rectify any anomalies or performance bottlenecks.

Want your SaaS to attract, engage, and keep users?

Merge is here to help.

Learn more

Step 6: Future features and enhancements

The dynamic nature of technology and user preferences mandates the inclusion of future features and enhancements as a dedicated phase in the product's lifecycle.

This step is about ensuring the product remains relevant, competitive, and consistently aligns with the evolving demands of its user base.

A well-curated strategy for enhancements roots itself in user feedback, analytics, and market trends. Product teams can pinpoint areas of potential improvement or innovation by continually gauging user interactions and feedback loops.


Product development roadmap mistakes to avoid

While following a roadmap can act as a guide to success, certain misjudgments can jeopardize the entire process. Recognize these following pitfalls and understand their implications to safeguard your product's developmental trajectory.

Setting strict deadlines

While deadlines are essential for maintaining discipline and focus in a project, setting overly strict deadlines can be counterproductive. Such rigidity might lead to rushed processes, which can compromise the quality of the product. It may also strain the team, causing stress and potential burnout.

How to avoid:

Ensure that deadlines are realistic and consider potential hiccups in the development process. It's valuable to involve the team in setting timelines, as their insights into task durations can be crucial.

How to fix:

If a strict deadline has already been set and is causing issues, it's important to re-evaluate the project's scope and prioritize essential features for the initial launch, possibly deferring some to later updates. Open communication with stakeholders about potential adjustments can help manage expectations.

Trying to anticipate bugs

While it's essential to produce quality software, obsessing over anticipating every possible bug is neither feasible nor efficient. This mindset can slow down development considerably and divert resources from other critical areas.

How to avoid:

Instead of trying to foresee every potential issue, focus on creating robust testing environments and procedures. This way, bugs can be caught and rectified efficiently when they appear.

How to fix:

If a team finds itself bogged down in bug anticipation, it's helpful to revert to iterative development and testing. Utilizing methods like Agile can help in continuous evaluation and swift response to bugs as they arise, rather than pre-empting them.

Including too much detail

A roadmap inundated with excessive details can become overwhelming and challenging to navigate. While details are important, overcomplicating the roadmap can blur priorities and dilute the primary objectives.

How to avoid:

Strive for clarity and simplicity. Ensure that the roadmap highlights the main objectives and milestones. Supplemental details can be provided in ancillary documents or platforms.

How to fix:

If a roadmap is already too detailed, it's time to streamline. Consider conducting a review session to distill the content, highlighting primary objectives and relegating granular details to appendices or supporting documents.

Failing to have a cohesive product vision

A product without a clear vision can meander aimlessly, wasting resources and a disjointed end-user experience. A cohesive vision ensures alignment across all development phases.

How to avoid:

Begin the product journey with comprehensive brainstorming sessions involving key stakeholders. Clearly articulate the product's purpose, target audience, and core values.

How to fix:

If a product seems to be lacking a cohesive vision post-initiation, pause and regroup. Host strategy sessions to reaffirm or redefine the product's core objectives. It might mean going back to the drawing board in some aspects, but it ensures a more aligned and purpose-driven product outcome.

Want your SaaS to attract, engage, and keep users?

Merge is here to help.

Learn more


When developing a SaaS product, having a well-planned roadmap is crucial to ensure a smooth journey from start to finish. However, there are also common mistakes that can pop up and cause problems along the way.

To avoid these pitfalls, businesses must be aware of them and take steps to prevent them. By doing so, they can create products that are strong, user-friendly, and ready for the market. As technology and user needs change over time, companies need to stay adaptable and committed to creating products that will stand the test of time.

Before you go, how would you like to know some tricks for simplifying SaaS subscription management? Check out our blog for more valuable pieces on SaaS development and beyond.

call to action image

Design packages for your startup

Ideal for early-stage product UIs and websites.

See pricing

CEO and Founder of Merge

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

You may interested in

Let’s take this to your inbox

Join our newsletter for expert tips on growth, product design, conversion tactics, and the latest in tech.

Need help with product design or development?

Book a call
Estimate light