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Development18 min read

B2B SaaS Website Performance & Accessibility Benchmark 2026

All 60 SaaS homepages received lab and accessibility checks. Among the 37 with complete paired field records, six passed Core Web Vitals on mobile and 26 on desktop.

B2B SaaS Website Performance & Accessibility Benchmark 2026

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Fintech UX anti-trends of 2026

19 min read

Fintech UX anti-trends of 2026

Some of these anti-trends are old habits that should have been abandoned in 2022. Learn better fintech UX decisions instead.

What a startup branding agency actually does (and how to get the most out of one)

13 min read

What a startup branding agency actually does (and how to get the most out of one)

A practical guide for founders thinking about hiring a startup branding agency.

We analysed the onboarding experience of Dia, Superhuman & more. Here's what makes users stay

15 min read

We analysed the onboarding experience of Dia, Superhuman & more. Here's what makes users stay

Useful breakdowns of how Dia, Superhuman, Duolingo, and Figma onboard new users.

Startup growth reads

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Should you build your MVP with an agency, a freelancer, or an in-house team?

8 min read

Should you build your MVP with an agency, a freelancer, or an in-house team?

Compare ownership, coordination, continuity, and handoff to pick the model that fits your first release.

Which growth marketing strategy will work in 2024: insights from a Growth Marketer at Restream

6 min read

Which growth marketing strategy will work in 2024: insights from a Growth Marketer at Restream

Best insights from the podcast with Merge’s CEO, Pavel Tseluyko, and Lawson Zeugin, a seasoned growth marketer at the live-streaming platform Restream.

How to improve your website inbound strategy

8 min read

How to improve your website inbound strategy

The most effective inbound strategies are living strategies - ones that continually adapt based on data insights and audience feedback. 

Web3 SaaS growth strategies focused on marketing and SEO

6 min read

Web3 SaaS growth strategies focused on marketing and SEO

The best approach is a balance between providing value, engaging users, and promoting your services.

How to communicate your product’s value. A value proposition strategy guide for AI startups

10 min read

How to communicate your product’s value. A value proposition strategy guide for AI startups

Value proposition design should be one of your first priorities as an AI startup.

Guide on LTV and retention for startups

9 min read

Guide on LTV and retention for startups

Every one of your customers is not just a sale; they're a part of your product’s and company’s journey. And LTV is crucial in this journey.

Apple Vision Pro: business opportunities, or what is Apple Vision Pro used for?

8 min read

Apple Vision Pro: business opportunities, or what is Apple Vision Pro used for?

What does Apple Vision Pro do? Here’s our Apple Vision Pro review, and our primary focus is on what it can do for your business.

How to manage product backlog with data-driven techniques

11 min read

How to manage product backlog with data-driven techniques

Let’s now explore how to manage your backlog using product data and provide tips and best practices to implement in your workflow.

Product manager’s guide to UX research

6 min read

Product manager’s guide to UX research

This article is called product manager’s guide to UX research because we make the center of our attention the very first thing PMs focus on when taking on a new product - user needs and wishes.

Dedicated project team advantages and disadvantages

8 min read

Dedicated project team advantages and disadvantages

The main criticism of IT outsourcing has always been the lack of cooperation and communication mishaps. The dedicated team has been created to remedy that.

8 benefits of operational process automation

5 min read

8 benefits of operational process automation

Operational processes are the basic activities of every business that the team members perform to ensure that the company meets its goals.

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