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The Webflow development process: seamless development and design

Webflow is a great tool, but it's even better when you have a team that knows how to use it best. If you're intrigued by the possibility of making the once daunting tasks feel like a walk in the park, then welcome aboard.

27 September, 2023
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Webflow's development process stands out due to its harmonious melding of design and development within a single platform. Unlike traditional web building processes where design and development are distinct phases, with Webflow, they intertwine.

Having been using it for a while as a Webflow consulting agency, our team has noticed a more straightforward and fluid creative process that our partners particularly appreciate.

Webflow is a great tool, but it's even better when you have a team that knows how to use it best. If you're intrigued by the possibility of making the once daunting tasks feel like a walk in the park, then welcome aboard.

What is Webflow?

What exactly is Webflow? At its core, it's an online tool that's reinventing the wheel of web design, giving both experts and novices the power to create without constraints.

Webflow is a web design and development platform that allows users to design, build, and launch responsive websites visually without writing any code.


It offers a drag-and-drop interface combined with the power of HTML, CSS, and JavaScript. Here's a closer look:

  • Visual interface. Unlike traditional web design tools, Webflow allows users to design websites in a visual interface while automatically generating the underlying code.
  • Responsive design. It integrates responsive design capabilities, ensuring websites look good on devices of all sizes.
  • CMS and e-commerce. Webflow also includes a built-in content management system (CMS) and e-commerce tools, facilitating the creation of dynamic content-driven sites and online stores.
  • Interactions and animations. Users can create complex animations and interactions without requiring JavaScript knowledge.
  • Hosting. Webflow offers hosting services, ensuring fast page loads with its server infrastructure.
  • Custom code. For those with coding knowledge, Webflow provides the flexibility to inject custom code, offering greater control over the site's functionality and appearance.

In short, Webflow bridges the gap between design and development, providing a streamlined tool for creating web experiences.

What makes our Webflow development process unique?

In the sea of web development platforms, what made us choose Webflow? Dive in as we unravel the unique steps and strategies of our Webflow process.

Our Webflow development process
Our Webflow development process

Site planning and goal identification

"Without goals, and plans to reach them, you are like a ship that has set sail with no destination."
Fitzhugh Dodson

We believe that a successful website isn't just aesthetically pleasing but also purpose-driven.

During the phase of site planning and goal identification, our team collaborates closely with you to determine the website's primary objectives.

We engage in brainstorming sessions, workshops, and stakeholder interviews to truly understand the website's purpose and the target audience's needs.

Is it brand awareness, lead generation, sales, or perhaps community engagement? Based on the goals, we outline user journeys, define key performance indicators, and structure the website's content hierarchy.

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Starting from a template vs. building from scratch

One of the inherent benefits of Webflow is its flexibility. We can initiate a project using Webflow's vast library of professionally designed templates or start entirely from scratch.

When tight on time or budget, templates serve as an excellent starting point, which can be heavily customized later. They offer quick deployment, which is especially beneficial for projects with pressing timelines.

On the other hand, for bespoke needs and brands seeking a unique digital identity, building from the ground up is our approach. This choice ensures we're not confined to predefined layouts and can craft tailored experiences for our audience.

Design and customization

Once the foundation is set, our team delves into design. With Webflow's visual editor, our designers can bring creative visions to life without waiting for the development phase.

This approach is dynamic, allowing real-time feedback integration and adaptive changes. Every color, typography choice, and layout design is crafted with the user experience in mind, ensuring that the website is not just visually appealing but also user-friendly.

Custom elements

Webflow's capabilities extend beyond basic design elements. Our team excels in crafting custom elements tailored to a site's needs.

Be it intricate animations, dynamic sliders, or personalized widgets; we harness Webflow's power to create unique components that elevate the user experience.

These custom elements, designed visually in Webflow, ensure the site stands out from the crowd, making a memorable impression on visitors.

Content publishing

Content is king, and with Webflow's integrated CMS, our content team can effortlessly populate the site with relevant material.

The CMS is intuitive, allowing for content updates and edits without the need to dive into the code.

From blog posts to product listings, the CMS ensures content remains fresh, up-to-date, and in alignment with SEO best practices.


Before any site sees the light of day, rigorous testing is imperative.

We comb through every corner of the site, ensuring it functions optimally across various devices and browsers. Load times, interactivity, responsiveness – each aspect undergoes thorough scrutiny.

We also engage in user testing to gain insights into real-world user experiences, making any necessary adjustments before launch.

The business benefits companies can achieve using Webflow are evident in the way we approach the pre-launch phase, ensuring a well-optimized and user-friendly site.


The culmination of our meticulous process is the launch phase. But it's more than just making the site live.

We monitor site performance, gather user feedback, and remain on standby to tackle any unforeseen issues.

With Webflow's reliable hosting infrastructure, we're confident of a smooth launch, but our team remains ever-vigilant, ensuring the site's seamless operation post-deployment.


How Webflow makes app development simple

Webflow, primarily known for streamlining website design, also simplifies app development, transforming it from a traditionally code-heavy chore to a more intuitive, design-forward process. Here’s how:

  1. Visual development environment. Webflow’s signature visual editor transcends the realm of websites, extending to web app interfaces. Developers can see real-time changes by designing in a visual workspace, speeding up UI/UX processes. This eliminates the need for redundant wireframes and mockups, offering a more hands-on approach.
  2. Codeless prototyping. For app developers, prototyping can often involve rudimentary coding. With Webflow, prototyping becomes a code-free exercise, allowing for rapid iterations based on feedback without delving deep into coding nuances.
  3. Integrated CMS. Web apps often require dynamic content. Webflow’s built-in CMS makes it easy to handle and present data without external databases. Its intuitive interface allows even non-technical team members to update and manage app content.
  4. Custom code integration. While Webflow minimizes coding, it doesn't sideline it. Developers have the freedom to inject custom code when needed. This ensures the app can have bespoke functionalities and integrations while still benefiting from Webflow's simplicity.
  5. Responsive design. Crafting apps that function seamlessly across devices is vital. Webflow’s inherent responsive design tools ensure apps are adaptable, eliminating the time-consuming task of manual adjustments for different screen sizes.

Get the most out of your Webflow project

So, you've journeyed with us through the ins and outs of Webflow. Ready to amplify your projects and harness its full potential? Let's wrap up and chart the course forward.

Peeling back the layers of the Webflow development process reveals a masterclass in design, functionality, and efficiency. It challenges the status quo, proving that intricate development doesn’t have to be complex or intimidating.

If you want to make the most of Webflow, give us a shout. We've helped lots of folks like you get their projects up and running. With our team on your side, you'll have a Webflow site or app that you're proud of in no time.

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CEO and Founder of Merge

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

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