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The business benefits of Webflow

It's not just about crafting visually appealing sites; it's about harnessing performance, ensuring security, and tapping into cost-efficiency. With Webflow, companies of all sizes can gain a digital edge.

28 September, 2023
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Once upon a time, the domain of web design was gated, open only to those with the keys of coding expertise…

But the digital landscape is evolving, and Webflow is leading the charge. By leveling the playing field, it's enabling individuals and businesses, regardless of their technical background, to create stunning, professional websites.

But it's not just about crafting visually appealing sites; it's about harnessing performance, ensuring security, and tapping into cost-efficiency. With Webflow, companies of all sizes can gain a digital edge.

Ready to explore the multifaceted benefits of Webflow for your business? Let's dive in!

Is your website still on WordPress?

That's so last century. Let's bring it to Webflow finally.

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It's easy to use for non-technical users

Ever felt overwhelmed by coding languages? With Webflow, that's a thing of the past. This platform is tailored for those who want an elegant website without the usual tech headaches.

Drag-and-drop interface is intuitive

Have you ever played with building blocks as a child?

The joy of picking up a piece and placing it exactly where you wanted it is pretty similar to Webflow's drag-and-drop interface. It's intuitive.

Instead of navigating through complex menus and trying to understand the abstract concepts of website building, you're met with a visual playground.

Simply pick up an element, drag it across the screen, and place it where it looks best. This hands-on approach not only simplifies the design process but also makes it enjoyable.


No coding required

Webflow understands that not everyone speaks "tech."

One of the standout features of the Webflow development process is the ability to translate your design choices into clean code in the background. This means you're never required to write a single line of code.

It's like having a translator who instantly turns your visual ideas into the language of the web. This allows businesses to focus on the design, message, and user experience without getting tangled in the intricate web of coding.

Visual editor makes web design accessible

Unlike traditional website builders, where you work on a template and hope it looks good once published, Webflow's visual editor lets you design in real time. Remember those coloring books where you'd fill in colors and see the immediate result? It's a bit like that.

This WYSIWYG (What You See Is What You Get) approach makes web design accessible to everyone. You can experiment, tweak, and adjust until your website looks just right, all while getting live feedback.

Faster website creation and updates

Wish there was a way to accelerate your website's creation and update process? Webflow is your speedy sidekick, ensuring your site stays fresh and agile.

P.S. You definitely want to learn more about how Webflow works and how it can be used for.

Build responsive sites quickly

"The future of mobile is the future of online. It is how people access online content now."
David Murphy

In today's multi-device world, a responsive website isn't just an option; it's a necessity.

Traditionally, designing a website that looks and performs seamlessly across devices would involve multiple design versions and extensive testing.

With Webflow, this process is streamlined. The platform has built-in tools that automatically adjust your design to fit various screen sizes, from desktop monitors to smartphones.

As you design, Webflow provides previews for different devices, allowing you to see how your website will appear on each. This not only accelerates the design process but also ensures a consistent user experience across the board.

Make changes easily without developers

Webflow empowers users to be in the driver's seat of their website. The platform's user-friendly interface allows individuals, irrespective of their technical prowess, to make updates or changes directly.

Whether it's updating an image, changing text, or tweaking a design element, Webflow's intuitive dashboard ensures that businesses can make those edits swiftly and independently.

Real-time updates are reflected immediately

Webflow's real-time updating feature ensures that changes made in the editor are immediately reflected on the live site. This means there's no waiting around for updates to go live or the need to push manual refreshes.

This immediacy is particularly valuable for businesses that need to update content regularly or react to fast-paced environments, like e-commerce sites with frequent product updates or news sites covering breaking events.

Webflow ensures that your website is always current, accurate, and responsive to the evolving needs of the business.

Customization for branding

Looking to create a website as unique as your brand's personality? Webflow agency will deal with design, layout, and animation, ensuring your brand shines as it deserves.

Completely customizable design

Unlike many platforms that limit users to fixed templates, Webflow provides a canvas that's completely customizable. This means businesses aren't confined to a one-size-fits-all mold; they can design a site that reflects their unique identity.

From the choice of typography to the placement of elements, every aspect can be tailored. This granular level of customization ensures that the end result is not just another generic website but a digital representation that echoes the brand's voice, vision, and values.

Flexibility with layout, colors, animations

Webflow's design arsenal is expansive. At its core is the flexibility it offers in three primary areas: layout, colors, and animations.

Flexibility with layout, colors, animations
Flexibility with layout, colors, animations
  • Layout. Whether you envision a multi-column layout, a minimalist single-page design, or anything in between, the platform allows businesses to experiment with different structures, ensuring the content is presented in the most impactful way.
  • Colors. Brand colors play a pivotal role in recognition and recall. Webflow offers an extensive color palette, enabling businesses to perfectly match their brand shades or even experiment with gradients and overlays.
  • Animations. Motion can breathe life into a website. Webflow provides a range of animation tools, from subtle hover effects to intricate entrance animations. These can be customized to align with the brand's style, ensuring the website is not just static but dynamic and engaging.

Build unique sites aligned with the brand

Every brand has a story, and a website is often the first chapter a customer reads.

With Webflow, businesses can ensure this chapter is not just compelling but also distinctly their own. Thanks to its extensive customization options, no two Webflow sites need to look the same.

For example, Webflow’s Interactions 2.0 enables complex animations linked to scrolling, mouse movements, or clicks. This, coupled with the platform’s capability to integrate custom fonts and SVG graphics, ensures brands can get pixel-perfect representation.

Enhanced website performance

Webflow not only delivers speed but also ensures your website stands tall in search engine rankings.

Optimized for SEO

The platform provides robust SEO tools that let businesses optimize each page for search engines. This includes customizing meta titles, descriptions, and URLs.

The code that Webflow generates is also clean and semantic, which search engines love.

The automatic generation of sitemaps and easy integration with Google Search Console mean that the technical aspects of SEO are handled seamlessly.

Additionally, Webflow's ability to create responsive designs ensures mobile-friendliness, a factor that's increasingly crucial for SEO rankings.

Is your website still on WordPress?

That's so last century. Let's bring it to Webflow finally.

Learn more

Fast load times

Speed is of the essence in the online world.

Slow-loading websites can deter visitors and negatively impact SEO rankings. Webflow is keenly aware of this and has taken steps to ensure that sites built on its platform are zippy.

It achieves this through efficient code generation, automatic image optimization, and content delivery via a global content distribution network (CDN).

These optimizations ensure that Webflow websites are delivered to users rapidly, regardless of their geographical location, ensuring a smooth and swift user experience.

Efficient hosting infrastructure

Behind any high-performing website is a reliable hosting infrastructure.

The platform uses Amazon Web Services (AWS), one of the most robust and reliable cloud hosting providers in the world. This means that websites are hosted on a network designed to provide the highest uptime levels and ensure data integrity.

Additionally, Webflow employs fast SSD-based hosting and leverages a global CDN to serve content efficiently to users worldwide.

This combination of top-tier hosting and global content distribution ensures that Webflow websites are not only fast but also consistently available to users without interruptions.

Cost-effective solution

Webflow is also fairly easy on your pockets, while still offering top-tier features.

Affordable pricing plans

Webflow offers a range of pricing plans that cater to diverse requirements. From freelance designers to small businesses, all the way to larger enterprises, there's a package that fits.

Each plan is transparently priced, with clear indications of the features and benefits included.

Saves money on development

The platform's user-friendly tools mean that even those without technical expertise can craft beautiful, functional websites.

Hiring a professional agency that has experience with Webflow will also save you costs on traditional web development and even on the time you spend doing it yourself.

Scales as business grows

As a business expands, whether it's attracting more traffic, offering more products, or entering new markets, Webflow's platform can comfortably accommodate this growth.

The flexibility of switching between plans or integrating with other tools ensures that businesses don't need to make hefty investments in new platforms or migrations.

This adaptability not only ensures seamless growth but also represents long-term cost savings.


Reliable security and support

Finally, with Webflow offering solid security and unmatched support, you can rest easy knowing your site is in safe hands.

Secure hosting on AWS and other platforms

Webflow's reliance on Amazon Web Services (AWS) taps into its multiple layers of operational and physical security to ensure uptime and protect data.

AWS provides DDoS mitigation, data encryption, and penetration testing, ensuring a fortified environment.

Beyond AWS, Webflow integrates with other platforms that provide Content Delivery Networks (CDN), further reducing latency and enhancing website performance for visitors worldwide.

Dedicated customer support

Webflow’s support isn’t just about resolving queries; it operates on an omni-channel support model. Whether through chat, email, or Webflow University, users receive guidance in various formats.

Moreover, their community forums are a goldmine of crowd-sourced solutions and expert advice.

The technical backbone? A ticketing system that ensures every query is tracked and resolved, coupled with an extensive knowledge base that’s updated in real time.

Regular software updates

To stay relevant and secure, it's crucial to have a platform that adapts and improves. Webflow's updates are not just periodic; they're agile.

They operate on a Continuous Integration/Continuous Deployment (CI/CD) model, which means features, fixes, and updates are rolled out as soon as they're ready.

These aren’t just front-end tweaks. They encompass database optimizations, server upgrades, and compatibility checks against evolving web standards, ensuring a holistic update regime.

Is your website still on WordPress?

That's so last century. Let's bring it to Webflow finally.

Learn more


Wrapping it up, Webflow is not just a web design tool; it's a revolution in how we approach digital spaces.

Whether you're a seasoned professional or someone just stepping into the world of design, Webflow stands ready to elevate your ideas. Its emphasis on customization, performance, and user-centric design makes it a compelling choice.

We welcome businesses of all sizes to craft their vision and share it with the world with the help of Merge and powered by Webflow.

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CEO and Founder of Merge

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

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