UX design pillars: understanding the main elements of user experience design

Whether you’re designing a website or a mobile app, the truth is that you’re creating it for other people. Therefore, the experience that your target users have with your product is very important. It can make or break your site or app. To get this right, you need to understand how the user interface (UI) and user experience (UX) designs work.

You also need to work with professional user experience (UX) designers for your products. Fortunately, nowadays it’s easy to find a reliable and reputable UI/UX design studio, like Merge, where you can hire professional designers who understand the latest UX and UI design best practices. A good web designer should also understand the different types of UI design and how they influence a product’s UX design.

The process of hiring the right UX designers begins with understanding the entire UX design process, which is why we’ve decided to discuss the main UX design pillars in this article.

What are the main UX design pillars?

Despite its widespread acceptance and success in helping online businesses achieve their objectives, UX design remains underutilized. Some companies are yet to adopt it fully into their website or app development practice.

Unfortunately, many of these companies continue to develop products that nobody wants to use. They usually rely on software developers to write code and throw in some user interface design tricks at the end hoping to make the product successful.

But with the increasing competition in the SaaS and eCommerce industries, this trick doesn’t work. So, you have to hire UX design services and ensure that the designers you choose appreciate the following pillars of UX design.

User Research

Modern app and web users are highly informed and conscious of the most basic elements of a digital product. Therefore, they already have a predetermined idea of what a good app or site should have and how it should appear and function. They also have definite goals they hope to accomplish with the product.

Therefore, you and your UX designers should start by conducting thorough user research to understand what your target user wants and expects from the final product. Through this research, you’ll understand the behaviors of your intended users and figure out a way to create architecture that closely replicates your users’ expectations and objectives.

Data Architecture

Data architecture is the design of the information that includes the structuring and labeling of information on your site or app to facilitate natural navigation. With the information architecture, your target users will find the items or information they need quickly.

Designing for behavior

This type of UX design involves creating designs that inspire usability and effectiveness. It’s also referred to as “interaction design.” Your UX designer should therefore know how to come up with intuitive interactions by adopting well-established UX best practices and configurations that are recognized by the user.

Testing usability

This involves paying close attention to the behavior of your app or web users as they interact with it. Usability testing should start early, depending on what your project entails and the needs of your target users. This testing normally starts during the development of the paper wireframe.

What is UX design?

UX design is the process of creating digital products that offer significant and relevant experiences to target users. This process involves designing the entire process of obtaining and integrating different aspects of a product like design, branding, functionality, and usability.

UX design vs UI design
UX design vs UI design

UX design involves more than just ensuring that a product is easy to use. It should also include designing other experiences associated with your site or app. For instance, it should involve experiences related to campaigns, packaging, after-sales support, etc.

In short, UX design is related to offering solutions that address a user’s pressure points and desires. As a website or mobile app owner, your main focus should be to design a product that serves its intended purpose effectively.

While UI and usability designs are critical aspects of UX design, they are subsections of it. A UX designer is involved with the whole process of obtaining and integrating different aspects of a product as indicated above. This process starts even before the product gets to the hands of the target user.

Ready to take your site or app to the next level with fantastic UI and UX results? Merge has your back with experienced UI designers who can help your online business become a major success.

Serhii Hyliuk

Head of Growth

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

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