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UX design for startups: does every startup need a UX designer?

In short, if you want your users to love your product, if you want your product to be more attractive to investors, then you'll need a UX designer.

3 February, 2022
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The first impression someone will have of your company is based on how it looks, and if that doesn't seem appealing, they will not want to explore what you have to offer. If your customers don't enjoy using your product or service, they will not be coming back.

UX designers are responsible for the user experience and have a profound effect on the success or failure of a business. A good user experience can increase conversion rates by 80%. At this point, if you're new to the idea of UX design, you might be thinking, "What does that even mean?".

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So what does UX design mean?

In short, user experience design enhances user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between a user and a product. Companies looking at adding UX designers to their team often want them specifically to improve how well people use their products or services.

UX design is an approach to designing products that focuses on meeting user needs. It involves research, planning, prototyping, and testing the product with users. The main goal of user experience design is to create easy-to-use products and meet the needs of their target audience. This means considering factors such as mental models, intuitiveness, flow, and feedback when designing interfaces.

Who is a UX designer?

A UX Designer is someone who designs how users interact with a product or service. They understand what the user wants and needs from experience and use their design knowledge to make it happen.

UX designers create experiences that people have with products.

UX designers work with websites, apps, or other digital products. They also look at things like branding and marketing materials. They use research and data to understand how people use products to find opportunities to improve them with better usability, accessibility, functionality, and pleasure. UX designers have to make sure that each user feels comfortable with any website or application they use. This means designing things like navigation menus, forms, buttons, etc. So a UX designer's goal is to create products that are easy to use so that people want to return again and again.


What does a UX designer do?

UX designers are a crucial part of any startup team because they aid in identifying and solving major pain points. The UX designer role is a multifaceted job, but in short, the job entails creating a user experience for a product. They work closely with product managers, engineers, and other team members to create digital products that meet user needs and business objectives. The process of designing a user's experience involves many steps and can be broken down into three phases:

Phase 1: Research User Needs

In the first phase, the UX designer will do market research to see what their company's competitors are doing. They will also take into account what customers want and need by conducting interviews or surveys with users. User research helps UX designers better understand their target audience's needs and behavior patterns to make more informed decisions about what should go into their design. This information is then used to create personas that represent potential customers. Personas help designers understand who they're designing for and ensure that they meet customer needs.

Phase 2: Design an Experience

In the second phase, they create wireframes, prototypes, and user flows to help guide the development of products.


Wireframes are visual representations of the layout of a website or app. They are essential elements of UX design, as they provide a visual blueprint for how a website or app should look and function on different devices and browsers.

They show how elements should be placed on both desktop and mobile screens so that designers can develop an idea without having to code anything yet. UX designers create wireframes to communicate how a website or mobile app will function to stakeholders and development teams.


Prototypes simulate the real-world interactions that users can have with your design before committing to them. The goal of prototyping is to validate that an idea has enough value and is worth investing more time into building the product. It allows designers to experiment with different ideas without having to spend time coding up every idea they have, which would take much longer than prototyping.

An interactive prototype is used to demonstrate concepts to stakeholders and provide input on the usability and functionality of the product before it's released for testing with real users.

User Flow

User flow refers to users' process to complete a task on your website or app. It can be any number of steps, but they are considered critical because they affect how easy it is to complete tasks. If too many steps are involved, it will take more time and effort, making people less likely to complete the task.

It is also essential to consider what happens when something goes wrong. Users should not have any difficulty recovering from mistakes they may make while using your product, as this can lead them to become frustrated with your site or app.

Phase 3: Evaluate Results

And finally, when it comes time to test the design with potential users, UX designers must be prepared to observe how people interact with their product. User Testing is a critical part of the UX design process. It helps to see how the user interacts with your product and if they find any issues. It can be used to change a product or service before it's released by gathering feedback from the people who will use it. It also helps them understand which features need more work and which ones should be prioritized over others.

Does your website meet your conversion benchmarks?

Not quite? We have solutions to get you there.

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What are the real benefits of investing in UX design?

More and more founders realize how important it is to invest in UX design. UX design helps create a seamless user experience by reducing the number of clicks needed to complete a task while making it easier to understand and less complicated. This creates an enjoyable user experience which will result in more conversions.

The following is a list of benefits that come with investing in UX design:

  • Increased conversion rates
  • Decreased bounce rates
  • Reduced customer support costs
  • Increased quality of leads/customers

It doesn't matter how great your product or service may be if people don't know about it or cannot find it on your website. A good designer will consider where visitors are coming from, what they're looking for, and their intentions when designing your site or app.


So should I hire UX designers for my startup?

UX is a huge part of the success of a startup. It has been said that UX design can make or break a company. As a startup, you want to make sure that you are doing everything possible to create an excellent user experience. If you want your users to love your product or service and enjoy it, if you want your product to be more attractive to investors and clients, and increase revenue, then you'll need a UX designer.

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CEO and Founder of Merge

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

My mission is to help startups build software, experiment with new features, and bring their product vision to life.

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