10 Web3 design trends for 2025

Continuing our quest to investigate as many design trends for the upcoming year as possible, this article’s topic is all about Web3. This means we are getting deep into the web and product design of everything decentralized, blockchain, and token-based.

You are probably aware that one of the main challenges of Web3 design is bringing complex technology closer to users who may not be familiar with concepts like blockchain and smart contracts.

Our today’s trends list focuses on that and much more. We’ll go over what’s essential in making Web3 attractive, how design can simplify everyday struggles, and what has been and will remain popular for quite some time.

Why design matters in Web3?

Web3 is still quite a new and complex space. It introduces concepts like blockchain, cryptocurrencies, and dApps that are unfamiliar to many. Trust shifts from centralized entities to technology itself.

Good design bridges this gap, making these technologies accessible to a broader audience. If your users can't understand how to use your product, they won't use it, no matter how innovative the technology is. 

Because of that, user experience is everything in Web3. 

The technology that introduces such complex concepts can, of course, be intimidating to new users. Good design simplifies these complexities, making your platform accessible and user-friendly. By following the best design practices, you earn the confidence of your users. 

Design is about communicating with your users. A unique and consistent design helps your platform stand out and be memorable. 

For example, using a consistent color palette, typography, and imagery reflects your brand's personality. Same with sharing your project's mission and values through compelling narratives - it can engage users on a much deeper level.

Top 10 Web3 design trends for 2025, with examples

Now, let's focus on the trends themselves and the core principles, choices, and considerations that go into creating compelling Web3 products. 

Web3 design trend №1: Dark mode

Ubiquitous but effective. This is how we can describe dark mode. Seen everywhere, from apps to landing pages, dark mode is more of a vibe now. 

Everybody knows its functional properties, like reducing eye strain or energy efficiency, so we’re moving beyond that. In Web3, this trend is used to highlight the cutting-edge feel of the industry in general.

Dark mode fits Web3's cutting-edge nature a lot better. It conveys a sense of sophistication and innovation, reinforcing the perception that your platform is at the forefront of technology.

Dark mode also makes charts, graphs, and other data visualizations much more impactful and easier to interpret so users can make investment decisions or analyze market trends more efficiently and with style.

A well-designed dark mode interface can subtly reinforce user confidence in your platform, which is especially important when handling sensitive financial information.

Web3 design trend №2: Micro-interactions

The trend of incorporating micro-interactions works as a user experience enhancer by providing visual feedback for user actions. Using gentle movements draws attention without being distracting.

Imagine the subtle bounce when you click a button, a smooth progress bar during a transaction, or a gentle hover effect that highlights an element. These are all examples of micro-interactions. They acknowledge user actions and provide feedback, making the interface feel less static and more alive.

Examples of Web3 products that benefit from micro-interactions:

• Wallets. Animations during wallet connection, transaction confirmations, and balance updates provide clear feedback and enhance security by highlighting important details.
• NFT marketplaces. Hover effects on NFTs, smooth transitions between listings, and animated bidding processes create a more engaging and dynamic browsing experience.
• Decentralized applications. Micro-interactions within dApps can streamline complex processes, such as staking, yield farming, and governance voting, making them more accessible to a wider audience.

Web3 design trend №3: Smart use of copy

Even if your website looks amazing, if your words don’t clearly explain what you do and why it matters, you’ll lose potential customers. Think of copy as 50% of your website’s success. Make every word count.

Clear, straightforward text that explains the value of your product is a new, useful trend, and it will help people understand and trust what you’re offering. 

Guide them with simple explanations, helpful pop-ups, or a dedicated “New to Web3” section. The right words can set you apart and draw users in, ultimately improving your site’s effectiveness.

Important: phrases like “scalable,” “compliant,” and “secure” have become so overused in the Web3 space that they’re basically wallpaper. Find unique ways to describe your strengths. If everyone uses the same buzzwords, nobody stands out.

For example, vVv's website copy focuses on benefits, not just features. Phrases like "Participate in IDOs with short vesting & big unlocks" and "Generate passive yield from our launch pools" clearly communicate the value proposition for users. This concise and benefit-driven language resonates with the target audience and avoids generic Web3 jargon.

Web3 design trend №4: Advanced data visualization

By 2025, the way we look at and interact with data online, especially blockchain data, is changing. 

Instead of looking at boring tables or static charts on a separate page, data will be presented to you right where you need it and in a way that’s easy to understand.

This new style of data visualization helps you quickly understand what’s going on in your business. Imagine you’re checking your company’s inventory or watching the value of your crypto holdings. 

Instead of switching to a special dashboard, the data appears as an interactive chart in the same place you’re working. 

If you want a custom report, you’ll be able to just ask, “How are my sales doing this month?” and get an immediate visual answer - no manual searching required.

For example, BlockEarner presents investment insights through a visually clean yield dashboard. This design clearly illustrates asset performance and potential returns, enabling users to make informed decisions. Their fintech-oriented approach to data visualization ensures that even complex financial metrics feel intuitive and approachable.

Web3 design trend №5: 3D artistry and interactivity

Starting in 2024 and moving into 2025, visual design in Web3 is going to feel much more alive, personal, and interactive. 

Instead of flat images or static logos, you’ll see a shift toward designs that feel “handmade,” with hand-drawn logos, doodles, and retro-style fonts that give a brand a warm, classic look.

At the same time, 3D graphics, animations, and augmented reality (AR) will become central parts of how users experience Web3. These technologies will make websites and blockchain-based applications more immersive.

All of this has a clear business angle: more engaging user experiences can help customers better understand complex products (like NFTs, DeFi services, or metaverse spaces) and encourage them to spend more time interacting with your brand.

Web3 design trend №6: Natural and easy-to-use interfaces

Web3 is still being considered “too complex.” We need to work on reducing barriers to its adoption by providing a seamless design that doesn’t give users an inferiority complex.

Wallets, private keys, and dApps can be especially confusing for newcomers. Your design must simplify these interactions. Think user-friendly processes, clear explanations, and intuitive navigation. The easier it is to use your product, the more users you'll attract and retain.

Less is more, especially when dealing with complex technologies. 

Avoid clutter by focusing on essential features. Heard of progressive disclosure, for example? Reveal advanced options only when users need them so your primary interface is clean.

Make your CTAs clear too. Guide users through tasks with obvious next steps. Use verbs like "Send," "Receive," or "Stake" to make actions clear. 

Consider how CoinLedger approached complexity. Through 400 meticulously crafted mockups and extensive user research, the design team streamlined crypto tax filing into a simplified and visually pleasing interface. This deliberate simplification not only clarified the process but also resulted in tangible outcomes, such as a 28% reduction in support tickets. 

Web3 design trend №7: Frictionless onboarding

As a continuation of the previous trend and a principle of its own - make the onboarding process as smooth as possible. 

Many users are still learning about Web3. To help new users feel comfortable, implement simple navigation and learning flows that don't require prior blockchain knowledge.  

Here are the cornerstones of the effortless onboarding process:

• Guide users through the initial setup and first transactions.
• Integrate educational elements into your design. 
• Explain key concepts, address common concerns, and showcase practical applications of your product.

Abstracting technical jargon and using plain language will help them feel less overwhelmed by unfamiliar terms. In-app glossaries are a good addition. They offer definitions for technical terms directly within the interface.

What’s more, visual aids like infographics and animations can also help make complex processes easier to understand.

A great example comes from RelayPay. Their redesign, driven by extensive research, transformed a once-complex crypto transaction experience into an interface that’s easy to understand from the start. With clear guidance and intuitive interactions, RelayPay significantly lowers the barrier to entry. This approach not only encourages newcomers to comfortably explore Web3 services but also increases overall user retention and satisfaction.

Web3 design trend №8: Gamification

Gamification is all about using playful, game-like features to make your product more fun and engaging. This can include offering points, badges, ranking systems, and other rewards for users who perform certain actions. 

For a Web3 project, these elements can help draw people in, keep them interested, and encourage them to come back on the regular.

Even though the idea of gamification isn’t as fresh or “hot” as it once was, it’s still a useful approach. Customers, many of whom are already used to seeing these features in video games or other apps, enjoy the sense of progress and competition they bring. 

More importantly, gamification can serve as a gentle introduction to complex Web3 concepts, helping users learn about decentralized apps, tokens, or smart contracts as they play.

Web3 design trend №9: Empathy and catering to non-advanced users

In 2025, an important design trend in Web3 is about focusing on empathy for new and non-technical users. In other words, if you want your Web3 product to succeed, you need to make sure it’s easy for people who are completely new to crypto and blockchain to understand and use. 

The idea is that you should help them feel comfortable, supported, and not overwhelmed by complex terms or complicated processes.

Traditionally, Web3 products and services have been built with crypto-savvy users in mind. But as the industry grows, more people who aren’t tech experts or crypto enthusiasts will want to give it a try. If they visit your product and feel lost, they might never come back.

Web3 design trend №10: Showcasing your product

Show, don’t tell. Instead of using technical jargon, demonstrate the value of your product through clear visuals, intuitive interfaces, and interactive elements. Build confidence in your platform by actually showing how it works.

Instead of just telling people what your product does, you want to visually and interactively demonstrate how it works, why it’s useful, and how it can help them solve their problems. You help visitors quickly grasp your product’s value and encourage them to move forward with a purchase or signup.

Practical ways to showcase your product on your site include:

• Product quizzes. By asking a few simple questions, you can guide customers to the product that best fits their needs.
• High-quality media. Use professional photos and videos that highlight key features, allow users to zoom in, or spin the product around for a 360-degree view. 
• Contextual imagery. Show your product in real-life scenarios so customers can imagine themselves using it. 

Web3 trends summary

Professional design conveys legitimacy and reliability, and that alone can help tremendously when building trust with your users. 

Remember, the goal is to make advanced decentralized technologies accessible and appealing to everyday people. The best Web3 designs:

• Simplify complex concepts without oversimplifying.
• Enhance security through thoughtful UI/UX elements.
• Adapt to emerging technologies and trends.
• Prioritize user feedback and continuous improvement.

As you build your Web3 solutions, let design be a driving force that shapes how users interact with and perceive your platform.