Fintech website best practices

Whether you are designing a new Fintech website or improving the existing one, you need to follow the right steps. This is important because before any new client can entrust you with their finances, they would like to be sure that you can do the job properly right from the start. So, your Fintech website should make the right first impression when a new client opens it.

To achieve this, follow the best practices in Fintech development and design. And if you want to create a Fintech app, you’ll need to start by understanding how to create a secure Fintech app. Your main responsibility is to ensure that your clients get the best user experience when interacting with your Fintech app and website. This article will help you understand the existing Fintech website best practices.

What’s Fintech?

Fintech is the short form of financial technology and it describes the technology used by companies to provide financial services and products using the software. Fintech includes online banking, mobile payment applications, and cryptocurrency, among other digital financial services.

Best Practices for Fintech Website

Websites have proved to be effective tools for companies to list their products and services and interact with their customers remotely. Therefore, consider your Fintech site as your first, if not the only, chance to interact with potential clients and convert them to active customers. Here are the best Fintech development practices to guide you when designing your website.

Make the Right First Impression

Your Fintech website should help you to establish authority and professionalism right away when a new client opens it. Therefore, the design of your site and its content should make the right first impression. Every banker wants to know that the person they are dealing with is credible and understands the ins and outs of FinTech. Nobody wants to entrust their money with a company that doesn’t seem to know what is doing. So, get rid of any vague terms on charges and rates from your website because they’ll dissuade potential clients.

Fintech website design by Merge Development
Fintech website design by Merge Development

Keep It Simple

One of the reasons why Fintech has become so popular is its user experience (UX) and user interface (UI) design. This design helps you to create a simple and user-friendly platform that a layperson can navigate without assistance. In short, the importance of a good UI in Fintech is that it helps you to keep your website straightforward. This is a plus for you because your clients will enjoy a flawless navigation flow, thus understanding and accessing your products or services quickly. When you keep things simple on your Fintech website, your conversion rate and customer retention will increase.

Fintech website design
Fintech website design 

Remove Technical Jargon

Unless your Fintech website is targeting professionals in finance, keep your lingo simple and comprehensible. The layperson is attracted more to a website that uses a language they can understand. Furthermore, the industry jargon tends to be quite boring and intimidating. So, it will curtail effective communication with your customers on your site, thus increasing your bounce rate.

Make It Responsive

In this era of smart gadgets, everyone wants to do things on the go. Therefore, your Fintech website should allow customers to sign up and complete transactions using different devices. A responsive website offers a low maintenance cost as opposed to having two versions of the same site.

Lastly, design your Fintech website with your customers in mind. Make sure it provides them with what they need, not what you prefer them to have. Since your Fintech site will be handling highly sensitive financial data, its security should be top-notch.

Serhii Hyliuk

Head of Growth

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

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