The Importance of Fintech UI to a successful product

Digital banking is rapidly taking over the traditional banking industry, with a huge percentage of new bankers preferring to join digital banks over traditional brick-and-mortar ones. This trend has led to the emergence of highly advanced banking technologies like Fintech that are aimed at improving the overall banking experience. One of the main aspects of Fintech that makes it so dominant is its exceptional user experience (UX)) and user interface (UI) design.

This type of design in Fintech is aimed at improving your customer experience. So, if you wish to incorporate Fintech into your business, make sure you understand how to achieve UX and UI design. This article takes a deeper look at the importance of Fintech UI.

What is Fintech UI?

User interface (UI) is the creation of a user interface for applications, websites, and other digital systems like computers and mobile devices to improve usability and customer experience. In Fintech, UI and UX are used interdependently to signify specialized guidelines, patterns, and concepts to design user-friendly digital platforms for financial services and products like banking, credit facilities, payments, and insurance, among others.

To create a successful UI design for your app or website you have to follow the best practices for Fintech onboarding. These practices will help you to achieve your intended Fintech UI design that is thoughtful, appealing, and easy to use. But why is Fintech UI design such an important element of user experience? Here are the main reasons why.

Development of an Appealing Product Identity

Before the emergence of Fintech UX/UI design, banking applications and websites featured boring colors and technical terms that turned away potential clients before they could even think about signing up. But with Fintech, these apps have acquired new and appealing interfaces that are easy to use. Although the safety of your client’s identity and finances should be the priority when you are creating your Fintech app or website, always remember that the product’s identity is extremely important in today’s market.

Before a new client goes through your Fintech app to understand the benefits of your products or services, they’ll consider how it looks. If the design turns them off, they won’t even bother to open it to know what you are offering. With the kind of stiff competition being witnessed in the Fintech industry, you can’t afford to create an empty, boring design for your app or website. Use Fintech website design best practices to design something attractive and pleasant in the eyes of your target customers.

Fintech UI by Merge Development
Fintech UI by Merge Development

Development of a Simple and Navigable Interface

Understand that not every layperson understands the complex and technical jargon used in finance. Therefore, you have a responsibility to simplify it for your customers. Your interface should be easy to navigate and offer a step-by-step guide for new clients. Remember that your Fintech onboarding process should be straightforward and quick to help you improve your conversion and retention rates. If possible, guide your customers through the onboarding process with a visual guide.

Fintech UI by Merge Development
Fintech UI by Merge Development

Seamless Device Adaptation

With a Fintech UI design, you’ll create apps and websites that are compatible with multiple devices. That way, your customers will be able to use your platform on their desktops, laptops, smartphones, and other devices without a hassle. This improves your Fintech’s overall customer experience, thus boosting your conversion and retention rates.

Integration of Haptic Technology

The current Fintech UI design allows you to incorporate haptic technology into your systems and integrate them for seamless processes. Haptic refers to the technology that offers your customers the touch experience by applying force, movement, and vibration. For instance, some of the latest ATMs feature interfaces that allow users to feel the buttons mid-air so that they don’t leave their fingerprints on the keyboard.

In summary, the latest Fintech UI design plays an important role in allowing you to create Fintech apps and websites that are appealing and friendly to your users. It improves Fintech onboarding by simplifying the process, along with the technical jargon used in finance.

Sergey Gyluyk

Head of Growth

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

Head of Growth and Customer Success. I'm interested in design, new tech, fashion, exploring new places and languages. My mission is to make our clients happy.

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